Top Atlanta Advertising Agency, The Partnership, Appoints
André Nel Executive Creative Director

17 NOVEMBER 2010 - Atlanta, GA – The Partnership, one of Atlanta's top 25 marketing services agencies, announced the hiring of André Nel as Executive Creative Director. Nel succeeds agency Founder, David Arnold, who will remain as agency President.

“André brings a wealth of experience developing effective and award-winning campaigns to The Partnership,” said David Arnold, Founder and President. “He is a great creative team leader known for his tenacity, positive attitude and ability to conceive, concept and execute smart campaigns.”

Nel has been recognized for creative excellence by Archive, Addy, Communication Arts, Graphis, and Effie to name but a few. Born in South Africa, he holds a degree in graphic design from the University of Johannesburg and counts acoustic guitar playing among his many passions. André has served as a creative team builder at agencies including BBDO, J. Walter Thompson and The Richards Group. He has developed creative solutions for ABC, American Airlines, Budweiser, Bank of America, CDW, Holiday Inn, ESPN, Microsoft, Pizza Hut, HBO, Kodak and Subaru.

“I'm inspired by the wealth of creative opportunities at The Partnership,” said Nel. “It is my mission here to ensure the quality of the strategic thinking and the creative product always represents the very best.”

“We are in the business of creating business growth opportunities for our clients. André is gifted in his ability to spot the “big idea,” said Jim Crone, Managing Director at The Partnership. “He also brings extensive experience in digital campaign development, web design, social media, brand strategies and fully integrated campaigns. It is my pleasure to be working with him again.”

About The Partnership
The Partnership, Inc. is an integrated marketing services agency that offers its clients interactive, experiential, advertising, design and promotional marketing solutions. Founded in 1983, The Partnership is one of Atlanta's top 25 marketing services agencies. The Partnership works with leading national and regional brands including; Crowne Plaza Hotels & Resorts, Holiday Inn Express, InterContinental Hotels & Resorts, Outback Steakhouse, Peach Pass, Southeast United Dairy Industry Association, Staybridge Suites, and UHS-Pruitt Healthcare. The Partnership team has been recognized for creative excellence by: AIGA, American Advertising Federation, Communication Arts, Grafis, How, The New York Art Director's Club, Print, PRSA, and The US Film Festival.

For more information visit www.thepartnership.com