Pokémon Hires The Partnership to Produce Global Marketing Event
Elite Players from More Than 25 Countries Converge on Hawaii for Ultimate Competition

ATLANTA (August 29, 2010) – The goal for tens of thousands of Pokémon™ Trading Card (TCG) and video game players around the world this past year was obtaining the title of World Champion. However, only a select group qualified to make it to the big stage on August 14-15, at the 2010 Pokémon™ World Championships in Kona, Hawaii. After two days of intense competition that featured more than 375 players from over 25 countries, five World Champions were crowned.

“We are honored and pleased that TPI Experiential was selected as the Experiential Marketing agency Pokémon asked to lead this global event." said David Arnold, founder and president of The Partnership. "It was a great event and we congratulate the new Champions and all competitors.”

Staged as two separate tournaments under the same roof at the Hilton Waikoloa Village, the two-day event emphasized the skill, strategy, creativity, sportsmanship, and fun involved in playing the Pokémon Trading Card Game and Pokémon HeartGold Version and Pokémon SoulSilver Version video games for the Nintendo DS family of systems. Players, called "Trainers," enjoyed an entire weekend of action-packed battles in the tropics to determine the world's best.

About Pokémon Pokémon was launched in Japan in 1996 and today is one of the most popular children's entertainment properties in the world. To view the results of the 2010 Pokémon World Championships, including official standings, photos, videos, and player interviews, visit www.pokemonworldchampionships.com and www.pokemon.com. For broadcast quality video, download footage from the 2010 Pokémon World Championships at www.championmediaclients.com/PokemonPress