We’ve been connecting brands and people through the art of belonging for 35 years.
We’re independently owned, work locally, nationally and globally and are focused on building brands in uniquely effective ways.
We’re a fully integrated, full-service marketing, branding, and digital communications agency. We love research that helps us uncover powerful human insights. We craft meaningful and effective creative communication that builds belonging. And, yes, we measure everything.
HOW WE DO IT:
The Art of Belonging
In today’s digitally connected world, the modern desire to belong has evolved.
People now seek a sense of belonging with the brands they interact with every day. But in a world where the average consumer is exposed to 10,000 brand messages per day, attention spans have dropped from 12 to 8 seconds over the last 15 years and audiences switch between screens up to 21 times per hour, it takes something special to create a true sense of brand belonging.
It starts with a strategic purpose, is defined through a deep understanding of social science, grows from creative solutions and flourishes with well-crafted execution.
Building brands this way has helped us become one of the most trusted agencies in the Southeast.
Top brands that create belonging grew revenue over six years at 3x the rate of lower-performing brands.
Top brands that create belonging gained market share of up to 10% over a three-year period.
Top brands that create belonging have an 8% higher rate in purchase funnel conversion.
Top brands that create belonging are 9% more likely to be recommended than lower performing brands.
So why focus on belonging?
Belonging is a universal human need that is more important than ever in today’s digital world. It’s also a new opportunity for brands.
Developing a true sense of brand belonging with audiences offers significant business impact to revenue and market share.