The world is constantly evolving. Everything we used to do at a desk can now be commanded from your palm. Cars self-diagnose. The location of the nearest and best restaurant, complete with review, resides in your fingertips. People converse as much with their thumbs as their voices. Mobile isn’t just a phone, it’s a lifestyle. In the last decade or so, we have been party to more change than once thought imaginable. That means today, brands can easily find themselves out of sync. You don’t make ads anymore, you create brand experiences. You don’t move the needle, you move people’s hearts. You don’t sell products, you paint a portrait of aspirational self-image. That’s just today. Tomorrow, you’ll have to adapt, improve, develop. In other words, Evolve.