SOCIAL

Coke Uses Social Media to Create Brand Advocates

 

Coke conceived a program to allow a number of influential female bloggers to see in person exactly what Coke was doing to help empower women in India. These online influencers would then share the story with their communities back home. To get the program started they turned to The Partnership. A full write up can be seen on Coke's website at http://www.coca-colacompany.com/stories/5by20/indian-immersion-trip-gives-bloggers-up-close-look-at-cokes-womens-empowerment-programs