Celebrating 60 years of history with the launch of Ferrari's California T

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Celebrating 60 years of history with the launch of Ferrari's California T

A Roaring Salute to an Amazing Brand

Ferrari is celebrating its 60th anniversary in the US, and simultaneously, Ferrari of Atlanta is celebrating its 20th serving the Southeast. In recognition of two incredible milestones, we put our heads together to come up with a single event to pay tribute to Ferrari’s history and customers. As well as celebrate the future, by officially launching the newest Ferrari, the California T.

With a brand like this one – which appeals to a very discerning kind of driver – special events have to be truly special. And this one was no exception. So to give thanks to the people who have supported Ferrari here, and pay homage to Ferrari’s exquisite design, we partnered with a few other similarly discerning brands, including HublotGrey GooseAtlanta Motorsports Park, Select Shades and Modern Luxury’s The Atlantan to pull off a Roaring 20’s themed event with all the glamor and sophistication that these brands and that era evoke.

Ferrari of Atlanta - California T Launch PartyA roaring 20s themed party, the California T, and a salute to some terrific people.

To bring the spirt of the brand to life, we melded the old and new with a live experiential effect we created, with help from visual event specialists Area 51 Presents, that blended images of prior Ferrari models and the brand’s racing heritage, with the live reveal of the new California T. The result was quite stunning.

California T experiential visual effect.

More than 200 guests enjoyed live jazz, cocktails and hors d'oeuvres. Ferrari of Atlanta General Manager Will Campbell and Dealer Principal Webb Collums thanked their terrific clients and tenured employees who have been there from the very start, including Steven Eckhoff, Harold Lovinger, Wade Williams and Ken Erwin (Congrats all!) for being essential to Ferrari’s 20 year local success. And for delivering the world class service and experience that make the Ferrari brand unlike any other.

The Partnership is equally proud to be a part of delivering that experience, with events like this one, the new web Ferrari of Atlanta web site we recently launched, and more.