MARTA Takes a Ride with The Partnership

Pinterest facebook twitter linkedin posted by David Arnold on May 7, 12:33,

Enhancing Awareness for one of Atlantaâs Most Treasured Resources

The Metropolitan Atlanta Rapid Transit Authority (MARTA) has been taking residents and visitors of Atlanta where they want to go. Today, 35 years and 3.5 billion rides later, it’s MARTA who wants to go somewhere – and they’ve asked The Partnership to take them there.

As MARTA looks toward the future, they have turned to The Partnership to help them enhance awareness of the brand and its offerings. Working with their internal marketing team, we’ll help in the planning and execution of marketing, advertising and communication efforts of MARTA’s awareness campaign. David Arnold, Founder and President of The Partnership, summed it up best, “MARTA has been a part of Atlanta’s fabric for decades. Any advertising agency in Atlanta would jump at the opportunity to work with such an iconic Atlanta brand. We are extremely honored to be chosen by MARTA to help them evolve their brand and create their new awareness campaign.”

We are just now solidifying the strategic goals and brand strategies that will guide the creative and will begin concepting in the next few weeks. Be on the lookout for the first elements of our new awareness campaign sometime in the late summer.