Randall Hooker Joins The Partnership

Pinterest facebook twitter linkedin posted by David Arnold on May 16, 4:35,
Randall Hooker Joins The Partnership as ECD

Executive Creative Director Expands Digital Expertise

The Partnership of Atlanta has hired creative powerhouse Randall Hooker as SVP, executive creative director. The addition of Hooker, who was most recently creative director at Digitas, will further broaden the agency’s expertise in digital marketing and communications.

“We are extremely excited about Randy joining us,” explained David Arnold, agency founder and president. “With his background in digital plus his proven ability to create integrated campaigns, we believe he’ll be able to lead The Partnership to the next level.”

Randall (or Randy if you prefer) has produced integrated campaigns for a broad range of clients, including AOL, UPS, FreeCreditReport.com (Experian), Hoover, Rosetta Stone, BFGoodrich, NASCAR, Delta and Equifax. His agency experience includes Digitas, The Martin Agency and Rapp Collins.

“2012 is turning out to be a great year for The Partnership,” added Jim Crone, agency EVP and managing director. “First we hired Eric Hyman as chief marketing officer, and now Randy is coming in to broaden our expertise and provide creative leadership. Luring him away from Digitas was definitely a coup.”

“I’m excited to be here,” explained Hooker. “I’ve always believed that the best work, no matter what it is, starts with a great idea, and then organically flows to whatever channels tell the story best. Here at The Partnership, we’re not just a digital agency or a traditional agency, we’re both—the best of both worlds.”
 
The Partnership was also again named one of Atlanta’s 2012 Top 25 advertising and digital marketing agencies according to The Atlanta Business Chronicle. 

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