The Partnership Wins More Telly Awards

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2012 Telly Award Presented to The Partnership

TV Work Recognized for Excellence

When the winners were announced for the 33rd Annual Telly Awards, one of Atlanta’s top integrated agencies was awarded the show’s highest honor—a Telly statuette.

The award was given to The Partnership for “Go,” a :30 television commercial produced last year for the State Roadway and Toll Association and Peach Pass. It was part of an integrated communications program, including brochures, instructional manuals, point of purchase, bus signage and broadcast.

Thanks in part to the integrated campaign, 300,000 Peach Pass devices were distributed to Georgia drivers in the first month—tripling SRTA’s goal.