New Work for ATC Income Tax

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Agency Borrows Page from Digital Content Creation, Produces TV Campaign In-House.

This week The Partnership completed a new campaign for ATC Income Tax, an Atlanta-based tax preparation company with retail locations in the Atlanta, Detroit and Milwaukee markets. The work includes three HD television commercials, all produced 100% in-house by The Partnership.

“This year, we went beyond the usual role of a full-service agency,” said David Arnold, agency president. “We applied skills and services we’ve developed as digital content creators back on our traditional services side, and did the work of a broadcast production company as well.”

“We did everything from pre-production to post,” explains Harry Hayes, agency creative director. “We not only wrote the spots, we also cast them with local actors and kids, built the props, scouted locations… that’s somewhat common these days with videos made for online use. But for broadcast, that is pretty unique.”

All three spots were written, produced, directed and edited by The Partnership.


First of three spots, “No Worries,” produced by The Partnership for client ATC Income Tax.

“It definitely gave us more creative control,” adds Randall Hooker, agency executive creative director. “And it allowed us to deliver a finished product for ATC that under ordinary circumstances would have been harder to achieve.”

“We love the way these spots turned out; they speak to our target on a really personal level” says David Gherezgher, president and managing partner of ATC Income Tax. “They’re going to do a great job helping us stand out from the crowd, building awareness of what ATC is all about, and driving retail traffic at the most critical time of the year in our space.”

Second of three spots, “No Waiting,” produced by The Partnership for Atlanta tax preparation provider ATC Income Tax.

About ATC Income Tax
ATC Income Tax is your neighborhood retail tax preparation company. With a genuine interest in customer care, all its consultants strive to provide thorough and affordable tax counseling and tax preparation services. With ATC, customers never have to wait to get their tax refund. In addition, ATC Income Tax professionals are trained to find every credit, every deduction with one goal in mind… to get you the money you deserve! With a strong focus on providing financial solutions that empower working families, ATC is poised for growth in the coming years. There are currently 24 locations in Georgia, Michigan and Wisconsin with many more locations coming in 2013. For more information, visit