Pokémon Hires The Partnership to Produce Global Marketing Event

Pinterest facebook twitter linkedin posted by David Arnold on May 16, 4:24,

The goal for tens of thousands of Pokémon™ Trading Card (TCG) and video game players around the world this past year was obtaining the title of World Champion. However, only a select group qualified to make it to the big stage at the 2010 Pokémon™ World Championships in Kona, Hawaii. After two days of intense competition that featured more than 375 players from over 25 countries, five World Champions were crowned.

“We are honored and pleased that The Partnership was selected as the Experiential Marketing agency,” said David Arnold, agency founder and president. “Pokémon asked us to lead this global event—it was a great event and we congratulate the new Champions and all competitors.”

Staged as two separate tournaments under the same roof at the Hilton Waikoloa Village, the two-day event emphasized the skill, strategy, creativity, sportsmanship, and fun involved in playing the Pokémon Trading Card Game and Pokémon HeartGold Version and Pokémon SoulSilver Version video games for the Nintendo DS family of systems. Players, called "Trainers," enjoyed an entire weekend of action-packed battles to determine the world's best.

About Pokémon

Pokémon was launched in Japan in 1996 and today is one of the most popular children's entertainment properties in the world. To view the results of the Pokémon World Championships, including official standings, photos, videos, and player interviews, visit www.pokemonworldchampionships.com and www.pokemon.com.

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