ATC Income Tax Files their Account with The Partnership

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ATC Income Tax Hires The Partnership for TV and Digital Campaign

Agency New Business Streak Continues

The Partnership of Atlanta was named agency of record by ATC Financial, an Atlanta-based tax preparation company. The agency will execute retail advertising campaigns leveraging television, radio and digital media to help the new company expand.

“We were looking for a range of marketing expertise to assist the ATC Income Tax team and found a great match with The Partnership," explained David Gherezgher, the president and managing partner of ATC Financial. The Partnership was uniquely able to communicate their ability to bring together the analytics required in today’s effective retail advertising campaigns as well as deliver the needed imagination and creativity to ensure success.”

“As part of our overall business strategy, we wanted to make re-branding our primary focus," added Ike Gherezgher, ATC's vice president and managing partner. "The Partnership, with its success in helping many Fortune 500 companies, allows us to accomplish our objectives in that regard.”

“This is a tremendous opportunity for our agency,” said David Arnold, agency president and founder of The Partnership. “We believe The Partnership will help ATC Income Tax achieve its business growth goals by getting the right marketing idea and getting the idea right. It is a great time to be part of the ATC family.”

About ATC Financial, LLC
ATC Income Tax is your neighborhood retail tax preparation company. With a genuine interest in customer care, all its consultants strive to provide thorough and affordable tax counseling and tax preparation services. With ATC, customers never have to wait to get their tax refund. In addition, ATC income tax professionals are trained to find every credit, every deduction with one goal in mind… to get you the money you deserve! With a strong focus on providing financial solutions that empower working families, ATC Financial is poised for growth in the coming years. There are currently 22 locations in Georgia and Wisconsin with many more locations coming in 2012. For more information, visit