Launching the Ferrari F12 berlinetta

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Atlanta Agency of Record for Ferrari | The Partnership

The Partnership New Agency of Record for Ferrari Maserati of Atlanta

There are luxury cars. And then there is the brand new F12berlinetta by Ferrari, recently called “the most high performance Ferrari ever built” by Ferrari CEO Amedeo Felisa. At $330K plus, this is not a car for your average driver. And when you have a car like this – an awesome zero to 60 in 3.1 seconds, 12 cylinder, 729 horsepower work of art –and decide to plan your launch party, you don’t just call any agency. You call… The Partnership.


But what made that call even more unique was the timing (very fast turn). So The Partnership team sprang into action. And in a matter of less than three weeks, the wheels were in full motion. Working closely with the Ferrari dealership team, The Partnership staged a terrific invitation-only event on January 12 at Ferrari Maserati of Atlanta’s state of the art, 30,000 square foot facility, which also happens to be THE factory authorized dealer serving discerning customers from throughout the Southeast. The agency handled practically every aspect of the affair, from promotional materials, to signage, launch video, catering, staging, setup, sound, and more.

Poster with red car for the event

The agency created a variety of materials including a series of ads and posters showcasing the power and artistry of the F12

And the results blew everyone away. While we are not allowed to share exact numbers, let’s just say sales on that day exceeded expectations (several times over). In fact the launch was such a success that the agency won an even bigger piece of praise, by being named Agency of Record for the brand in this region.

We are quite proud of this recognition and look forward to staging more events in the coming months. Special kudos to all on the agency team, led by our point person on the assignment Rhonda Ware who really put the pedal to the metal on this one.

Learn more about Ferrari Maserati of Atlanta at

The Partnership  at the event

L) Agency team leader Rhonda Ware and a prized F12 ready for viewing and sale.

R) The rest of the Partnership team on site; Liv McKinsey, Virginia Simms, David Arnold, Randall Hooker, and Jim Crone (missing from picture – taking the picture, actually – Ken Young).

The event

The crowd takes in the view of the new F12berlinetta