The Partnership Launches New Maserati Quattroporte in Atlanta

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New Maserati Quattroporte by Atlanta Ad Agency The Partnership, Ferrari Maserati Atlanta Social Media Marketing

Campaign focuses on new vehicle launch event as well as passion for the brand

The Partnership recently launched a new campaign focused on the introduction of the redesigned 2014 Maserati Quattroporte. This campaign included events and print and digital advertising. 

The sixth generation Quattroporte was unveiled at the North American International Auto Show in Detroit and later at Phipps Plaza in Atlanta, GA. The Partnership proudly handled the latter event on behalf of our clients at Ferrari Maserati of Atlanta, the Southeast’s premier dealership.

“We wanted to develop a campaign to capture the beauty, grace and sophistication of the Maserati brand but more importantly that of the Maserati owner,” said Randall Hooker, Executive Creative Director at The Partnership. “Further, we wanted to demonstrate the Maserati of Atlanta team’s passion for supporting Maserati owners. And I think we captured that idea pretty nicely.”

The campaign has been featured in various lifestyle publications and web properties that reflect the taste of Maserati owners including: Garden & Gun and Men’s Magazine. An invitation-only private showing of the Quattroporte was held inside Phipps Plaza – Atlanta’s premier high-end shopping center located in the Buckhead shopping and entertainment district – directly across from Saks Fifth Avenue. The event was a major success among both Quattroporte buyers and Phipps Plaza shoppers in general who turned out in large numbers to see this automotive work of art for themselves.