The Partnership Takes the Pole Position

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Jeremy Clements Racing taps The Partnership to drive new sponsorships.

Jeremy Clements Racing taps The Partnership to drive new sponsorships.

It takes a lot for a NASCAR racing team to move from the Nationwide Series into the Sprint Cup Series. It takes dedication. It takes skill. But most of all, it takes money.

Over the years, the Jeremy Clements Racing Team has overcome more than their fair share of obstacles. One of the most notable occurred when Jeremy was just 19 years old when a piece of his drive shaft tore through the floor of the car and struck his right hand — requiring ten surgeries and hundreds of hours of rehabilitation. Never one to give in to adversity, Jeremy kept racing and climbing up the ranks, eventually earning a spot among NASCAR’s best in the Nationwide Series.

Over the past three years, Jeremy Clements has captured the hearts and admiration of NASCAR enthusiasts. His first season in the Nationwide Series, Jeremy finished 15th in overall points. He followed that up with a 14th overall finish the next year and finished the 2013 season 16th in Driver Point Standings. And he did it all with an operational budget one-fifth of that of the leader.

As the JCR Team looked toward the 2014 racing season, they wanted to enhance their budget and propel themselves to the next level. So they called us. Working with the Jeremy Clements Racing Team, The Partnership developed a comprehensive strategy to express the marketability of the JCR Team and created a collateral package highlighting Jeremy’s accomplishments and sponsorship opportunities.

Just off the press, the new Jeremy Clements Racing Brochure is making its debut — and so far, the response has been phenomenal. We are honored to help out this winning team and look forward to seeing them again on Victory Lane.