Georgia Ready for Global Golf Glare. Not Just Augusta, Topgolf Preps for Atlanta Launch

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Topgolf Atlanta

Agency Launching Topgolf in Atlanta and Phoenix Markets

On the eve of The Masters, that moment when the entire sports world focuses on a golf tournament in Georgia, golf entertainment leader Topgolf has selected The Partnership as its marketing/PR partner for the launch of its new location in Alpharetta, GA just North of Atlanta. Yes, golf fans, this will be a huge year for golf in Georgia, long-after this week’s esteemed tournament is complete!

Dallas-based Topgolf is the emerging leader in golf entertainment, with 11 locations in the U.S. and U.K. and seven more under construction, serving more than 2.7 million guests (and 156 million golf balls) annually. Part multi-level high-tech driving range, part restaurant, night club and event space, Topgolf features advanced technology that tracks every player’s shots. As well as competitive games and experiences that golfers and would-be golfers of all ages and skill levels will have to see to believe.

Topgolf Senior Communications Manager Adrienne Browne said Topgolf selected The Partnership because of the firm’s extensive experience launching and driving traffic for new destination brands. Most recently, The Partnership’s had remarkable success introducing the world to the SkyView Atlanta, the city’s 20 story, downtown ferris wheel.

“The Partnership seemed to understand the kind of energy, fun and innovative thinking that the Topgolf brand is all about, which is one of the many reasons why we have also engaged the firm to handle the opening of our Scottsdale, Arizona location in June.

Partnership PR Director Jason Evans echoed that sentiment after a visit to Topgolf outside Dallas. “It was easy to grasp and so much fun; I can’t wait to introduce this to Atlanta and Phoenix, both cities are going to love it!”

Agency SVP Brian White added, “The best part is anyone can play, even total novices. The fact Jason beat me the first time we played at Topgolf is proof of that!”

Topgolf Alpharetta opens to the public May 20, 2014, and Topgolf at Riverwalk opens on June 10, 2014.

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Left: Brian White recovering from losing to novice golfer/agency PR Director Jason Evans

Right: Partnership SVP Brian White tees off at Topgolf near Dallas, TX