Coca-Cola is right. America is beautiful.

Pinterest facebook twitter linkedin posted by on February 7, 4:37,
Bravo to the brand that brings everyone together.

Bravo to the brand that brings everyone together.

The 2014 Sochi Winter Olympics open tonight. If you’re like a lot of us, you’ll be glued to your TV/tablet watching. While there’s plenty of talk in the media about controversial things like unfinished hotels, the dreaded downhill snowboard course and terrorist threats, the unlikeliest controversy surrounds Coca-Cola's #AmericaIsBeautiful TV spot that appeared during the Super Bowl, and which will surely run again tonight. If you’ve not seen this truly wonderful spot, you can marvel at it here.

No need to go into a great detail about why anyone who criticizes this spot is way off-base. Since we have a lot of friends at Coke, we simply wanted to say we are proud to be a partner of theirs, to have them here in Atlanta, and of the inclusive role their brand plays in helping do precisely what this spot shows; bringing people of all races, colors, creeds and origins, together, peacefully, as one. And not simply here in “America, the country,” but in countries all over the world where people undoubtedly enjoy the world’s most recognized brand as much as “we” do.  All of us, truly as one.

WXIA Atlanta news anchor Brenda Wood did a great piece that brings it into perspective.

“Coca-Cola has always been about inclusion,” Woods noted, “but the fact that people are outraged… is outrageous itself. People indignant that others would have the audacity to sing ‘America the Beautiful’ in a language other than English, when America was built on opening its arms to the world?”

Well said Brenda, and well done Coke. We are glad to be a part of the world you celebrate so well.