Purpose.
Passion.
Partnership.

About Us

The Partnership truly believes in partnerships. It’s not just our name. Our approach is to treat all of our clients like partners in order to create a deeper working relationship. So much so that we trademarked “Partnership over Presentation®,” which is a process rooted in collaboration. We believe in identifying solutions and working together to solve business needs by creating a sense of belonging. Through this unique approach, we’ve successfully connected brands and audiences for over 40 years.

Leadership

Our team is curious, passionate, and methodical and our collaborative process is designed to help solve for your business needs, desires and outcomes.

Amanda Lucey

Amanda Lucey

Chief Executive Officer

Amanda Lucey has been a communications leader, providing strategic public relations, branding and corporate communications for clients and companies across the country for over 20 years.

Amanda is the CEO of The Partnership, Atlanta’s oldest privately held agency. The firm is a full-service marketing, branding and digital communications agency which has been recognized for excellence by AIGA, Addys, American Advertising Federation, CLIO Awards, Communication Arts, EFFIE Worldwide, New York Festivals, One Show, Radio Mercury, NY Art Director’s Club, the Sawyer Award, & US Film Festival.

She is an accomplished entrepreneur, founding Moxie Media and Marketing in 2012 (DBA M3 Effect). The company grew tremendously within its first five years, doubling growth in 2017. Making a strategic decision to accelerate growth in March 2018, Lucey announced a joint venture between M3 and The Partnership, which led to the full acquisition of the Partnership in November 2018.

Amanda has extensive marketing experience including consulting roles with the Georgia Department of Labor and DeKalb Economic Development Authority. She has worked on several political campaigns and served as the marketing chair for various non-profit organizations.

Her background includes service as the Director of Communications and Public Relations for the Southeast United Dairy Industry Association, a marketing organization promoting milk and dairy products. She managed all marketing and communications efforts and was responsible for issues and crisis management, media training and developing marketing strategies.

She has held executive roles with both the U.K. and U.S. governments. She was the Vice Consul, Head of Political, Press and Public Affairs for the British Consulate General, in which she managed all media relations strategies and delivered the UK’s policy and public diplomacy priorities. She also served as a media correspondent and director of communications for the U.S. government and has extensive public affairs experience. Prior to working in D.C., Amanda worked for the Georgia General Assembly House of Representatives.

Amanda is an accomplished public speaker, business owner and volunteer. She is an active member of The Junior League of Atlanta and serves as the Chair of The Green Chamber of the South. Amanda lives in Vinings, Georgia.

Chris Hall

Business Strategy Consultant

Advising clients on growth through marketing modernization, strategy and organizational optimization.

Sela Missirian

Sela Missirian

Executive VP of Strategy and Business Development

The Partnership’s EVP of Strategy and Business Development, Sela is passionate about relationship-selling in a helpful, consultative way, and she loves to interact with new people.

With deep digital roots at multiple tech startups, international assignments and significant consulting expertise, Sela has developed solution-based marketing strategies for clients to achieve their business goals. Her sales activities have brought in top-tier clients such as Citrix, Piedmont Healthcare, SAP, Voya Financial, Purchasing Power and Equifax. Sela is also the creator of a seven-year Women’s Networking Event for female marketing executives with ongoing community development.
 
Prior to consulting, Sela was an in-house technology marketer for two successful software start-ups from launch to acquisition: 1. Digital design leader 3D/EYE (acquired by Autodesk) and 2. Fintech leader Security First Network Bank/S1 Corporation, the world’s first internet-only bank (acquired by ACI).
 
Sela is a 10 year regular lecturer at GA Tech’s Scheller College of Business Executive MBA program. She enjoy giving back to the community by participating on the board of Plywood People, a social innovation non-profit. Sela graduated with a BS in Design from Cornell University and enjoy cooking Middle-eastern food, tasting NY Finger Lakes wines and curating the good life. 

Jeremy Hill, Director of Digital at The Partnership

Jeremy Hill

Senior Director of Operations & Development

As The Partnership’s Director of Digital and Development, Jeremy Hill leads full-funnel omni-channel, digital marketing efforts for the agency’s broad portfolio of clients.

A well-versed storyteller in the body of an award-winning marketer, Jeremy has cemented a reputation as a digital fixer across a wide range of industries, including agriculture, architecture, consumer packaged goods, and media & entertainment. A journalist at heart, Jeremy enjoys identifying the “why?” aspect of strategy and the “how?” to support it tactically.

Jeremy maintains an always-on philosophy, but during downtime, he enjoys spending time outdoors with his wife Brooke and their three children.

liz

Liz Guymon

Senior Director of Partner Services

Liz began her 20-year career working in creative agencies managing full-service accounts such as Toyota, Saks, Florida’s Natural, and NAPA. 

After many years in creative agencies, she made the move to Coca-Cola and began a 9-year journey working on both Global and North American marketing teams, creating holistic marketing plans across many Coca-Cola brands while optimizing strategic partnerships. Most recently she has made the return to agency life where her focus has been on creating strong partner relationships and providing strategic oversight to help grow business organically and through new business efforts.

When not working you can find Liz with her husband Mike on the soccer fields cheering on one of their three boys or planning their next travel adventure.

kara down

Kara Down

Senior Director of Brand Strategy

Throughout her career, Kara has gained considerable consulting and project management experience in the financial services and healthcare industries, particularly focusing on risk and compliance, organizational change management, and strategic operations. Kara is passionate about health and wellness – she is a fitness instructor and personal trainer, loves to cook and eat clean, and enjoys helping others achieve their fitness goals. She is also a mom to two amazing children. In her spare time, you can find her on the beach.

Kara Down of Naples, FL, began her career as a media relations coordinator with HCA, Inc. in Nashville, Tennessee. During her tenure with HCA, Kara worked directly with the office of CEO to manage press releases, media events, and marketing efforts for the 151 hospitals in the network owned by HCA. After 4 years in the healthcare sector, Kara transitioned into the financial industry working in mergers and acquisitions for Wachovia in Charlotte, North Carolina. In this position, she managed a range of complex organizational responsibilities, from the oversight of all human resources project teams to various aspects of Wachovia’s internal communication processes. In 2010, Wells Fargo acquired Wachovia and she transitioned to a management position in the home mortgage division based in Franklin, Tennessee. She excelled in this role, successfully leading a number of cross-departmental activities and projects, and ultimately expanded her position to include implementation consulting services. After a decade with the bank, Kara Down entered into the role of principal consultant with NTT Data Services in Naples, FL, a position she has held for more than seven years.

Shaheen Solomon

Director of Public Relations

Shaheen has more than 15 years of marketing, branding, and public relations experience as a talented and multifaceted professional.

His career spans across communications, philanthropy, and community engagement having begun as a communications and mass media professional in Atlanta with Porter Novelli, an international communications firm. He’s served as manager of public relations for the Southeast United Dairy Industry, as director of community relations and communications for Georgia Regional Hospital at Atlanta, as director of development for the University of West Georgia, and founded SOLOmedia Communications.
Shaheen is actively engaged in the community, serving as a board member for both the 4 Brighter Futures Foundation and the Georgia Southern University Network of Black Alumni. He is a member of Kappa Alpha Psi Fraternity, Inc. and resides in Atlanta with his wife, Reine and three children.

noah scheiner

Noah Scheiner

Associate Creative Director

Noah works with all clients on various projects and helps to mentor our designers, from critique to building their technical skill sets. Noah has global and boutique agency experience and has worked with a lengthy list of blue-chip clients including Burger King, Celebrity Cruises, Greater Fort Lauderdale Convention and Visitors Bureau, and Liberty Mutual, to name a few.

Nathan Bell

Nathan Bell

Associate Director of Web Development

Nathan believes in the combination of a comprehensive brand strategy and user experience centered thinking. Every aspect of a website should have a purpose and Nathan strives with each site he designs to be the perfect balance of form and function. He has over a decade of experience in health marketing with exponential organizations in the Atlanta area and developing web & digital experiences for their multifaceted campaigns.

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