Your professional style is marked by an interplay between strategy, creativity, and sharp analytical skills. How has your professional journey developed over the years?
Kids are dreamers. It’s one of the things that makes them amazing. Nothing is outside of the realm of reality. As a child, I was no different. I wanted to be the next Nolan Ryan, Michael Jordan, and Joe Montana. But unlike many of my peers, I realized my athletic limitations sooner than later.
I searched out and found alternative ways to be involved in sports that segued nicely into my secondary education and early professional roles. For the first nine years of my career, I spent time in both Sportswriter and Sports Editor roles, honing my editorial skills while expanding my knowledge of design and layout. The shift from a primarily print-focused media to digital forced my hand at change.
The change came in the way of a relocation to Atlanta, where I found my way into digital marketing. I was quick to find my way in web, social, and email. I was mesmerized with the data and insights available – and it was possible to adjust on the fly and see real-time results. My appetite for knowledge about digital was insatiable and I dove headfirst into all opportunities. That thirst has yet to be quenched… and I believe it has much to do with any successes I’ve had over the last 20 years.