Jeremy is Senior Director of Operations & Development at The Partnership. In his 15+ years in marketing, Jeremy has worked with companies specialized in agriculture, architecture, consumer packaged goods, and media & entertainment. As a result, he has gained extensive experience in building cross-functional, high-performing teams that tell impactful stories to reach broad audiences across multiple touchpoints.
In his current role, Jeremy channels this experience – as well as his natural journalistic drive – to guide the agency’s full-funnel, omni-channel digital marketing efforts.
Your professional style is marked by an interplay between strategy, creativity, and sharp analytical skills. How has your professional journey developed over the years?
Kids are dreamers. It’s one of the things that makes them amazing. Nothing is outside of the realm of reality. As a child, I was no different. I wanted to be the next Nolan Ryan, Michael Jordan, and Joe Montana. But unlike many of my peers, I realized my athletic limitations sooner than later.
I searched out and found alternative ways to be involved in sports that segued nicely into my secondary education and early professional roles. For the first nine years of my career, I spent time in both Sportswriter and Sports Editor roles, honing my editorial skills while expanding my knowledge of design and layout. The shift from a primarily print-focused media to digital forced my hand at change.
The change came in the way of a relocation to Atlanta, where I found my way into digital marketing. I was quick to find my way in web, social, and email. I was mesmerized with the data and insights available – and it was possible to adjust on the fly and see real-time results. My appetite for knowledge about digital was insatiable and I dove headfirst into all opportunities. That thirst has yet to be quenched… and I believe it has much to do with any successes I’ve had over the last 20 years.
You say your appetite for knowledge about digital is insatiable. What is it about this area that you find so appealing?
In digital, there is never certainty. Technology is constantly involving and the race to find the next great way to capture conversions and data is never-ending. I love the fact that, on any given day, you can be a trendsetter, identify something ground-breaking or uncover an insight never seen.
Do you have a signature philosophy you live by?
Everyone is looking for an in. As a leader and mentor, I want to be that in for as many people as I can. It’s empowering to see someone you’ve helped grow into a mentor for someone else. Memorable mentors live forever. Be memorable.
You are currently Senior Director of Operations & Development at The Partnership. What aspects of your role do you find most appealing?
As a professional, I’ve had the luxury of working with some of the most iconic brands and some of the most inspiring leaders in Atlanta – just not too often at the same time. I came to The Partnership for the opportunity to do both.
As a leader, I’ve been given the chance to build a talented team while sculpting the pathway for the future of the agency.
As a professional and a leader, what could be more appealing than that?
The Partnership takes great pride in working closely with its partners. How does this manifest in your day-to-day at the company?
The side-by-side collaboration is an aspect of our DNA that permeates throughout the agency. Because of that, we all feel invested in the output, deliverables, and relationships we cultivate with and for our partners. Their successes are our successes. Their opportunities are our opportunities. We are true partners, and we all feel the impact of their highs and their lows.
Any partnerships you find particularly satisfying?
I find tremendous satisfaction in some of the work we do in the healthcare sector. From the fundraising activities at Children’s Healthcare of Atlanta to the community education piece of our COVID communication initiatives with NCH Healthcare System, our work on those fronts personifies our values of Purpose, Passion, and Partnership.
Looking to the future, what new challenges would you like to take on at The Partnership?
In my time with The Partnership, I’ve witnessed tremendous growth of our partners, and scopes, as well as the complexities of our projects. What really excites me is the opportunity to work on more nationally recognized brands and campaigns. I’m looking forward to seeing how new technologies change the way users access and consider brands – and how we find ways to better leverage those new technologies.
How do you like to spend your free time?
I spend most of my free time with my wife and three children, in some capacity or another. We’re the type of family that values life experiences rather than things. We enjoy the outdoors, visiting new places, and cheering on LSU and the Braves.
Finally, tell us something about yourself that isn’t immediately obvious.
One of my favorite things to do (although I don’t get the opportunity to do it much anymore) is go down the river in my kayak. Being on the water offers a sense of peace and clarity – and a refuge from the challenges of everyday life. One of these days I’d love to open my own rental shop on the river so that others could find that same joy.
If you would like to find out more about how we can help your brand, please get in touch today.
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Lindsay Zarczynski joins The Partnership as Senior Group Creative Director, brings a strong track record of success working on creative campaigns for major global brands. …