You’re posting to Facebook, the tweets are flying and your videos are streaming. But what are you getting out of them? How are they performing? Are your impressions up? How should you tweak your social marketing efforts to engage more people? If you’re analyzing your social media, you know the answers to all these questions. If you’re not, you’re probably missing out on many opportunities.
When it comes to marketing, there is no magic bullet – especially when it comes to social media. But when you incorporate analytics, you can:
- Better understand your target audience and demographic information like gender, age groups, where they reside and more.
- Track engagement to determine the type of content that is resonating and performing well with your audience.
- Adjust your content strategy to create more impressions for your brand.
So how do you do this? One easy and effective tool is Google Analytics. With just a few clicks, you can see what ads and social networks are driving the most traffic to your website. You can also track your bounce rate to determine if your landing page is truly supporting your social content and advertising.
But let’s not forget the power of people. Chances are good that your brand has dozens, if not hundreds, of brand advocates and industry thought leaders. Reach out to them. Start engaging. Grow a social media relationship with them. Let their trusted voice tout your brand’s virtues.
By simply analyzing your social media content, you’re giving yourself a leg-up on your competition. This real-time information not only enables you to adjust your current content, but also gives you the ability to optimize your future content in a meaningful, effective way to gain more impressions.
And that’s the goal, after all.