Joining Forces to Benefit Children’s

Joining Forces to Benefit Children’s

Friends, a volunteer group benefiting Children’s Healthcare of Atlanta (CHOA), recently tasked The Partnership with the website redesign of their Holiday Mailbox Brigade and Buy a Boo fundraising campaigns. With a focus on streamlined user experience, the refreshed...
Lessons Agriculture Can Learn from the Ringling Brothers

Lessons Agriculture Can Learn from the Ringling Brothers

146 years. Imagine being in business for more than a century, and then the tent folds.   Nostalgia was in full force last week as we heard about the closing of the Ringling Brothers Circus. Bedlam Farm put it best: “It’s more than a job. It is all they’ve known. These...
No News Equals No Leads

No News Equals No Leads

That headline got your attention right? When it comes to writing a press release, you need to grab the readers’ attention so they will keep reading and receive your message. Start with a headline that piques interest in the subject. Next, write an opening paragraph...
Is It Time to Rebrand?

Is It Time to Rebrand?

While rebranding can be tricky (remember the GAP logo fiasco in 2010?), it’s been successful for many companies (think Apple). Businesses can choose to rebrand for several reasons. Maybe your logo has become outdated, you want to change your focus or you need to tell...