Is It Time to Rebrand?

Is It Time to Rebrand?

While rebranding can be tricky (remember the GAP logo fiasco in 2010?), it’s been successful for many companies (think Apple). Businesses can choose to rebrand for several reasons. Maybe your logo has become outdated, you want to change your focus or you need to tell...
There is Always Something to Be Thankful for

There is Always Something to Be Thankful for

Thanksgiving comes just once a year, but being thankful is a core value of our team that knows no season. This week, we’re reflecting on all we have to be thankful for, and we challenge you to do the same. We’re counting our blessings, noticing the little things and...
Conquering Your Fears of Marketing

Conquering Your Fears of Marketing

Don’t let fear hold your business back. Let it flourish by conquering these common marketing fears. Too much money “What if I spend money on something that doesn’t work?” Marketing should not be seen as a cost; it’s an investment. If you’re marketing efforts are not...
The Dos and Don’ts of Holiday Marketing

The Dos and Don’ts of Holiday Marketing

The holidays come earlier each year, so corporations have to be ready to implement their holiday marketing strategy well before December hits. If we’re starting to scare you because you don’t have a plan yet, don’t worry; it’s not too late start! Halloween is only a...
How to Make Nonprofit Marketing Effective

How to Make Nonprofit Marketing Effective

Nonprofit marketers often have small marketing budgets but big, life-changing causes. How can nonprofit organizations make their marketing more effective? Our case study of the WINGS Program offers some insight and tips. WINGS Program is a nonprofit organization...
5 Reasons Why People Love Brands

5 Reasons Why People Love Brands

Name a brand you dislike. That wasn’t too difficult, was it? You can probably name the reason you don’t like it, too. Maybe it was bad service, a negative attitude or how the brand handled a certain situation. Now, name a brand you love. Still a fairly easy question,...