No News Equals No Leads

No News Equals No Leads

That headline got your attention right? When it comes to writing a press release, you need to grab the readers’ attention so they will keep reading and receive your message. Start with a headline that piques interest in the subject. Next, write an opening paragraph...
How a College Student Can Exhibit Moxie

How a College Student Can Exhibit Moxie

College can be a blast – you have a sense of independence, you’re figuring yourself out, and you’re preparing for your future. But, the best college students exhibit one particular trait that really amps up their college experience: moxie. You may have heard the word...
How to Keep Your Cool in a Crisis

How to Keep Your Cool in a Crisis

If your organization has ever faced a crisis, you are familiar with the first feeling of panic. Your body goes numb, a cold dread washes over you and you start to freak out a little bit (okay, a lot). What should you do? Who should you contact first? What does this...
Photography: A Journey

Photography: A Journey

“It is the photographer, not the camera, that is the instrument.” – Eve Arnold Everyone’s a photographer these days, or so the saying goes. With cell phones containing cameras that take high-quality photos, the tools to become a photographer are available to...
How to Beat a Creative Block

How to Beat a Creative Block

It happens to everyone – that dreaded mental shutdown. You go to write, draw, design or build and suddenly your brain has decided to betray you by filling itself with cotton balls. Thanks, brain.  Sometimes a quick stretch is enough to get you back on track, but...