2020

Lady with mask on looking at phone and carrying bags

Old Navy’s New Normal

Back in May, we discussed popular brands going through the motions of crisis advertising with our blog The Good, The Bad, And The Poorly Timed. We explored the importance of pivoting and called out those who have been doing so successfully, but there’s one brand we didn’t mention which, over the past six months, has …

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why do we love podcasts

Why do we love Podcasts?

And Who’s Listening to What at The Partnership? Ah, podcasts – chicken soup for the ear’s drum. Developed in 2004 by an MTV video jockey and a software developer, podcasts, which were once called audioblogging (yikes), are now a commodity enjoyed by almost everyone. Sure, some people don’t particularly enjoy absorbing information through audio only, …

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Crisis Advertising

Crisis Advertising: The Good, The Bad, and The Poorly Timed

Let’s go back a few weeks, shall we? It’s mid-pandemic and you log onto your computer, take a deep breath, and open your inbox.“During these unfortunate times…”“We know the current situation is uncertain and unprecedented.”“We’re here FOR YOU.” There’s a good chance you’ve come across many of these messages ­– both from brands you love …

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Ways to Support Small Businesses

7 Ways You Can Support Small Businesses During Social Distancing

Just because we’re social distancing doesn’t mean we cannot support local, small businesses. During the COVID-19 pandemic, we advise social distancing and have educated our team members on practicing safety during this situation. While not everyone knows someone who has contracted the virus, most people’s daily lives have been altered in some way. Retail workers, …

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Super Bowl 2021

Humor and Nostalgia Win The Super Bowl

Tom Brady won the Super Bowl. Again. Are we shocked? No. Are we ready to talk about the shiny ad moments that took place amidst …

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