Social media is essential – we know that. We also know that brands must treat social media as a living, breathing thing that will starve if you fail to interact with it or feed it. Just ask Gen-Z. They know this all too well. In fact, they can show us a thing or two about …
Your company website is perhaps the first place many will turn to for research – which is why it’s imperative that this first impression is a pleasant one. Here are some important do’s and don’ts to keep in mind whether you’re in the process of building a company website or already have one up and …
Overview: What is UX Design? UX design is a buzzword we hear a lot in the industries of marketing and advertising; however, a UX designer’s role can often get confusing. Here’s a great definition from UX Designer Caroline White of CareerFoundry: “UX design focuses on the interaction between real human users (like you and me) …
You’re posting to Facebook, the tweets are flying and your videos are streaming. But what are you getting out of them? How are they performing? Are your impressions up? How should you tweak your social marketing efforts to engage more people? If you’re analyzing your social media, you know the answers to all these questions. …
Analytics are Essential to Your Social Media Strategy Read More »
Let’s go back a few weeks, shall we? It’s mid-pandemic and you log onto your computer, take a deep breath, and open your inbox.“During these unfortunate times…”“We know the current situation is uncertain and unprecedented.”“We’re here FOR YOU.” There’s a good chance you’ve come across many of these messages – both from brands you love …
Crisis Advertising: The Good, The Bad, and The Poorly Timed Read More »
Just because we’re social distancing doesn’t mean we cannot support local, small businesses. During the COVID-19 pandemic, we advise social distancing and have educated our team members on practicing safety during this situation. While not everyone knows someone who has contracted the virus, most people’s daily lives have been altered in some way. Retail workers, …
7 Ways You Can Support Small Businesses During Social Distancing Read More »
Schools across the nation have been closed indefinitely as a result of COVID-19, and there’s no doubt that kids at home are reeling with boredom and feeling the effects of some serious stir craziness. This unexpected crisis can throw off even the most patient and organized parents out there. Luckily for all you cool cats …
How to Keep Kids Learning During School Closures Read More »
Many of the world’s most talented and esteemed athletes achieved their level of success by staying calm even when faced with adversity and pressure. They learned to develop and maintain a particular state of readiness. The same is true of each of us. Learning how to stay calm and level-headed during COVID-19 is the key …
According to PR Newswire, 63 percent of an organization’s market value is attributed to reputation – and a crisis is always a direct threat to reputation. The first 120 minutes of a crisis can determine the public’s perception of your company. As explained in the PR Crisis Bible, those that prepare for crises recover two-to-three …
Five Reasons to Revisit Your Crisis Communication Plan Read More »
We understand there is a widespread concern surrounding COVID-19 and our thoughts spread globally to both those directly and indirectly impacted by the disease. For more than 40 years, we have been committed to providing high-quality branding, marketing and public relations needs here in the U.S. and across Asia, Europe, Africa, the Caribbean and South …
Partnering Through Crisis: Our Response to COVID-19 Read More »
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