Back in May, we discussed popular brands going through the motions of crisis advertising with our blog The Good, The Bad, And The Poorly Timed. We explored the importance of pivoting and called out those who have been doing so successfully, but there’s one brand we didn’t mention which, over the past six months, has …
And Who’s Listening to What at The Partnership? Ah, podcasts – chicken soup for the ear’s drum. Developed in 2004 by an MTV video jockey and a software developer, podcasts, which were once called audioblogging (yikes), are now a commodity enjoyed by almost everyone. Sure, some people don’t particularly enjoy absorbing information through audio only, …
What are LinkedIn Stories anyway? Virtually every social media platform has a story feature now. LinkedIn has officially cashed in on the trend of short, easily digestible content with its story rollout for the US and Canada last month after seeing success in other countries. Users can post up to 20-second videos that will live …
LinkedIn Stories: 3 Ways to Highlight Your Professional Journey Read More »
Do you remember QR codes? A QR code, if you need your memory walked back to simpler times, is essentially a small, discreet, scannable barcode that you can find on packaging, advertisements, restaurant menus, and more. The idea is that you can quickly whip out your smartphone, scan the code, and be instantly directed to …
The QR Code Died – Then a Pandemic Resurrected It Read More »
Social media is essential – we know that. We also know that brands must treat social media as a living, breathing thing that will starve if you fail to interact with it or feed it. Just ask Gen-Z. They know this all too well. In fact, they can show us a thing or two about …
Your company website is perhaps the first place many will turn to for research – which is why it’s imperative that this first impression is a pleasant one. Here are some important do’s and don’ts to keep in mind whether you’re in the process of building a company website or already have one up and …
Overview: What is UX Design? UX design is a buzzword we hear a lot in the industries of marketing and advertising; however, a UX designer’s role can often get confusing. Here’s a great definition from UX Designer Caroline White of CareerFoundry: “UX design focuses on the interaction between real human users (like you and me) …
You’re posting to Facebook, the tweets are flying and your videos are streaming. But what are you getting out of them? How are they performing? Are your impressions up? How should you tweak your social marketing efforts to engage more people? If you’re analyzing your social media, you know the answers to all these questions. …
Analytics are Essential to Your Social Media Strategy Read More »
Let’s go back a few weeks, shall we? It’s mid-pandemic and you log onto your computer, take a deep breath, and open your inbox.“During these unfortunate times…”“We know the current situation is uncertain and unprecedented.”“We’re here FOR YOU.” There’s a good chance you’ve come across many of these messages – both from brands you love …
Crisis Advertising: The Good, The Bad, and The Poorly Timed Read More »
Just because we’re social distancing doesn’t mean we cannot support local, small businesses. During the COVID-19 pandemic, we advise social distancing and have educated our team members on practicing safety during this situation. While not everyone knows someone who has contracted the virus, most people’s daily lives have been altered in some way. Retail workers, …
7 Ways You Can Support Small Businesses During Social Distancing Read More »
Watch your inbox for more industry news and notes from The Partnership. Check out our latest blog for a sneak peek of things to come.
Lindsay Zarczynski joins The Partnership as Senior Group Creative Director, brings a strong track record of success working on creative campaigns for major global brands. …