2020

Crisis Advertising

Crisis Advertising: The Good, The Bad, and The Poorly Timed

Let’s go back a few weeks, shall we? It’s mid-pandemic and you log onto your computer, take a deep breath, and open your inbox.“During these unfortunate times…”“We know the current situation is uncertain and unprecedented.”“We’re here FOR YOU.” There’s a good chance you’ve come across many of these messages ­– both from brands you love …

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Ways to Support Small Businesses

7 Ways You Can Support Small Businesses During Social Distancing

Just because we’re social distancing doesn’t mean we cannot support local, small businesses. During the COVID-19 pandemic, we advise social distancing and have educated our team members on practicing safety during this situation. While not everyone knows someone who has contracted the virus, most people’s daily lives have been altered in some way. Retail workers, …

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COVID-19 Crisis Communication

Partnering Through Crisis: Our Response to COVID-19

We understand there is a widespread concern surrounding COVID-19 and our thoughts spread globally to both those directly and indirectly impacted by the disease. For more than 40 years, we have been committed to providing high-quality branding, marketing and public relations needs here in the U.S. and across Asia, Europe, Africa, the Caribbean and South …

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