The Partnership launched its “A Celebration Creative Partnerships” initiative this past October, fueling support for the Atlanta creative community through collaborative efforts with Georgia State University and RE:Imagine (formerly RE:Imagine/ATL).
By Shaheen Solomon, Senior Director of Public Relations PRDecoded taught me what our agency is doing right – and how we can improve In my role as Sr. Director of Public Relations at The Partnership, I recently attended PRWeek’s annual conference, PRDecoded: Purpose Evolved, which took place in Chicago from October 11–12. The event was a …
One of the best ways to increase your marketing impact is with a thoughtful and integrated PR effort. PR will put consistent messaging into credible, multiplying hands and then nurture those relationships for positive brand building.
Progressive Web Apps are the newest mobile techonology. But, what are they? Think through this scenario: You are out running errands. You need a specific product, but it isn’t available at the brick-and-mortar store. You’re in a hurry and the mobile site for the product is loading slowly. The store has a mobile app, but …
The Smart Way Companies are Taking Advantage of a Traditionally B2C Market With over 1 billion (yes, billion) Instagram users a month, many decision-makers from your target business to business, or B2B, audience are active on the platform. Establishing a marketing strategy on Instagram will increase brand awareness and help curate a strong brand image. …
Three Ways B2B Companies are Marketing on Instagram Read More »
WordPress just recently dropped a major version upgrade with nearly 300 new features and advancements. WordPress 5.8, the second WordPress update in 2021, focuses on improving creative tools for publishers, leading to sleeker, more innovative websites. Some highlights include: A new template editor will allow users to create edits to site-wide elements. This includes site …
When we kicked off 2020, we did so with goals in mind. Big ones. We wanted to grow. Grow as a team, grow our partner roster, and grow our breadth of work. But then, March happened. Budgets were cut, events were postponed, supply chains were disrupted – you name it. So, we had to pivot. …
Tom Brady won the Super Bowl. Again. Are we shocked? No. Are we ready to talk about the shiny ad moments that took place amidst the chip-dipping and Weeknd memes? Yes. For the most part, brands kept their big game day spots light. Some key players, however, like Coca-Cola, PepsiCo., and Budweiser opted to donate …
Back in May, we discussed popular brands going through the motions of crisis advertising with our blog The Good, The Bad, And The Poorly Timed. We explored the importance of pivoting and called out those who have been doing so successfully, but there’s one brand we didn’t mention which, over the past six months, has …
And Who’s Listening to What at The Partnership? Ah, podcasts – chicken soup for the ear’s drum. Developed in 2004 by an MTV video jockey and a software developer, podcasts, which were once called audioblogging (yikes), are now a commodity enjoyed by almost everyone. Sure, some people don’t particularly enjoy absorbing information through audio only, …
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The Partnership launched its “A Celebration Creative Partnerships” initiative this past October, fueling support for the Atlanta creative community through collaborative efforts with Georgia State University and RE:Imagine (formerly RE:Imagine/ATL).