Lessons Learned at PRWeek

By Shaheen Solomon, Senior Director of Public Relations PRDecoded taught me what our agency is doing right – and how we can improve In my role as Sr. Director of Public Relations at The Partnership, I recently attended PRWeek’s annual conference, PRDecoded: Purpose Evolved, which took place in Chicago from October 11–12. The event was a …

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Three Ways B2B Companies are Marketing on Instagram

The Smart Way Companies are Taking Advantage of a Traditionally B2C Market With over 1 billion (yes, billion) Instagram users a month, many decision-makers from your target business to business, or B2B, audience are active on the platform. Establishing a marketing strategy on Instagram will increase brand awareness and help curate a strong brand image. …

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why do we love podcasts

Why Do We Love Podcasts?

And Who’s Listening to What at The Partnership? Ah, podcasts – chicken soup for the ear’s drum. Developed in 2004 by an MTV video jockey and a software developer, podcasts, which were once called audioblogging (yikes), are now a commodity enjoyed by almost everyone. Sure, some people don’t particularly enjoy absorbing information through audio only, …

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The Partnership announces “A Celebration Creative Partnerships”

The Partnership launched its “A Celebration Creative Partnerships” initiative this past October, fueling support for the Atlanta creative community through collaborative efforts with Georgia State University and RE:Imagine (formerly RE:Imagine/ATL).​