Alloy and The Partnership Merge to Form Market-Leading Agency that Drives Powerful Growth for Innovative Brands

Combined team will expand strategic depth, integrated marketing solutions and data and AI capabilities for clients.
Charlie Legg Joins The Partnership as SVP of Integrated Media

The Partnership welcomes Charlie Legg as its newest team member, bringing his expertise in strategic marketing to drive growth and innovation.
Partnership CEO Amanda Lucey Announces the Release of Her New Book – Upheaval

Upheaval provides leadership tools, communication frameworks, and branding strategies that apply to businesses across various sectors. The book also includes practical toolkits for crisis management, leadership during upheaval, and how to effectively reshape a brand under duress.
Fighting Food Insecurity in Atlanta

The Partnership is dedicated to community service, creating positive impact through initiatives like educational partnerships, local collaborations, and volunteer efforts that align with our core values.
Moving Georgia Forward with Peach Pass

The Partnership has secured a new three-year contract with SRTA as their Marketing and PR agency of record, continuing our work on innovative mobility solutions like Peach Pass.
The Partnership Celebrates bluestone PR Launch

The Partnership celebrates the ribbon-cutting of bluestone, UWG’s student-run PR firm, marking its national PRSSA affiliation and highlighting its role in providing hands-on experience and career opportunities for students in the public relations industry.
Amanda Lucey Honored as One of PR Daily’s Top Women in Marketing for 2024

The Partnership is proud to announce that CEO Amanda Lucey has been named one of PR Daily’s Top Women in Marketing for 2024.
Animal Agriculture Alliance Spring 2024 Conference Recap

The Summit is a one-of-a-kind conference attended by a diverse group of decision makers, including representatives from farms, ranches, allied industries, food processors, restaurants, grocery stores, legislatures, universities, government agencies and media.
Amanda Lucey Named Recipient of the 2024 Georgia Titan 100

The Titan 100 is a national program in 8 markets across the country that recognizes the top 100 CEOs and C-level executives in a region.
The Partnership Unveils Partnership360 Dashboard

Revolutionizing reporting of digital analytics, The Partnership introduces Partnership360, a proprietary platform providing a comprehensive view of real-time digital reporting and insights.