Don’t let fear hold your business back. Let it flourish by conquering these common marketing fears.
Too much money
“What if I spend money on something that doesn’t work?”
Marketing should not be seen as a cost; it’s an investment. If you’re marketing efforts are not showing a sufficient return on investment, it’s time to rethink your strategy. However, be aware that these results don’t happen overnight. New efforts such as SEO and Facebook campaigns often take several weeks or even months to show significant results. Continually measure your results such as engagement, growth and ROI to find out what’s working. Then, tailor your efforts over time to make the most of your marketing. Give it time to grow, and you will see a return of your initial cost in addition to new business.
“What if I can’t keep up?”
It seems like every day Facebook is announcing a change to its network, or Apple is coming out with a new product. We live in a digital world, and the rate of digital change will only become more rapid. Admittedly, it can be difficult to keep up with the constant notifications. However, don’t let that scare you away! Sign up for a couple of marketing newsletters such Contently or Meltwater and carve out time in your day to read articles and keep up with industry news.
Overwhelming choices of social networks
“What if I pick the wrong network?”
There are at least 15 social media networks competing for your attention right now. They are the ones that are widespread with consumers and that most brands post to consistently. Not to mention, there are new social networks popping up constantly, even if only for a short amount of time. While you can definitely be on every social network, it’s not feasible to be active and engaging in a way that will produce a sufficient return on investment. Start by doing some research on your customers and find out what networks they prefer. From there, you can decide which social media networks in which your business needs to be engaged.
“What if I can’t be consistent?”
Digital marketing does take time to be effective. A thrown-together strategy often doesn’t produce positive results. However, being consistent with your marketing efforts is absolutely necessary. Conquer one piece of the puzzle at a time. Start by building your audience and becoming consistent on one network. Once you’ve built your audience, add another network to your list. Then, start a blog or choose another network. You will have to dedicate time and resources to have an effective marketing strategy, but it will be worth it when you start seeing the results. If you don’t have the time, consider hiring someone to do it for you.
“What if I don’t stand out?”
The digital world is filled with your competitors, leaving you to question how your content will get any attention. However, think of it this way: If your business isn’t online, you’re letting your competitors automatically win. The 3.5 billion people in the world who are online are only seeing content from your competitor, making them the only choice. Chances are they are not always happy with the competitors, and your business is what they need. Build up some confidence, put your business out there and try.
Fear really comes down to the unknown. Don’t let the “what ifs” keep your business from becoming the best it can be. What if your efforts aren’t effective? What if you don’t stand out? What if you don’t get the hang of it?
But, what if you succeed?