COVID-19 Crisis Communication

Partnering Through Crisis: Our Response to COVID-19

We understand there is a widespread concern surrounding COVID-19 and our thoughts spread globally to both those directly and indirectly impacted by the disease.

For more than 40 years, we have been committed to providing high-quality branding, marketing and public relations needs here in the U.S. and across Asia, Europe, Africa, the Caribbean and South America. Creating a sense of belonging and building lasting partnerships has been our primary focus. Today is no different. The health and safety of our team members and partners is our highest priority. As we all continue to monitor the COVID-19 situation closely, we are reaching out to proactively share the actions The Partnership is taking maintain a healthy work environment:

  • Following all guidance from national and local health organizations in terms of sending team members home or requesting they stay home if they feel ill
  • Continuing to adhere to cleaning and sanitation procedures by having a team sanitize our suite on a consistent schedule
  • Offering options for video and teleconferencing for both our team members and partners

As our communities continue to feel the increased impact of COVID-19, we want to reassure you that the health and safety of our team members, partners and vendors who visit our office is our top priority. At The Partnership, we pride ourselves on having an inviting and safe environment to plan, brainstorm, collaborate and partner.

As this situation evolves, The Partnership may implement additional measures. However, we are monitoring the situation closely thanks, in part, to support from our government and healthcare partners.

So, What Should You Do?

First off, if you don’t have access to a crisis management professional, get one. That guidance can make all the difference especially when you’re in unchartered territories, such as a global pandemic.

Next, listen closely to what the experts are saying, especially agencies like the CDC and the WHO.

Finally, solidify your communication. What makes the most sense for your company’s needs and your clients’ needs? Once identified, communicate clearly and often. With the guidance of a public relations professional, you can get your message out publicly in the right way and avoid any confusion, of worse, lack of communication. In an information void misinformation ensues.

A workplace, no matter the size, will have to take appropriate measures in fighting COVID-19 with crisis plans and still manage to retain a sense of culture and communication.

This pandemic has forced some of the largest global brands to restrict their employees travel and time spent in-office as a precaution against the virus.

While we practice belonging every day, we believe it is paramount in times like this and are here to support you however we can. We are extremely grateful for your partnership and look forward to continuing to provide you with branding, marketing and public relations support now, and in the future.

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Watch your inbox for more industry news and notes from The Partnership. Check out our latest blog for a sneak peek of things to come.


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