Friends, a volunteer group benefiting Children’s Healthcare of Atlanta (CHOA), recently tasked The Partnership with the website redesign of their Holiday Mailbox Brigade and Buy a Boo fundraising campaigns. With a focus on streamlined user experience, the refreshed sites will make it easier for users to navigate donation options.
“Doing purposeful work is at the center of everything we are as an agency,” said Amanda Lucey, CEO of the Partnership. “Partnering to do work that matters for one of Atlanta’s most pivotal hospitals is very exciting.”
The Holiday Mailbox Brigade has been an annual staple of CHOA fundraising efforts for over 20 years. The program offers residents in Metro Atlanta communities the opportunity to have their mailbox donated with fresh holiday greenery and festive homemade bows around the Christmas holiday in exchange for a small donation to CHOA. Centered around Halloween, Buy a Boo allows residents to “boo” their neighbors with decorative yard signs.
The new websites are currently in development and scheduled for a launch date of early September.