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Chief Executive Officer
Amanda Lucey has been a communications leader, providing strategic public relations, branding and corporate communications for clients and companies across the country for over 20 years.
Amanda is the CEO of The Partnership, Atlanta’s oldest privately held agency. The firm is a full-service marketing, branding and digital communications agency which has been recognized for excellence by AIGA, Addys, American Advertising Federation, CLIO Awards, Communication Arts, EFFIE Worldwide, New York Festivals, One Show, Radio Mercury, NY Art Director’s Club, the Sawyer Award, & US Film Festival.
She is an accomplished entrepreneur, founding Moxie Media and Marketing in 2012 (DBA M3 Effect). The company grew tremendously within its first five years, doubling growth in 2017. Making a strategic decision to accelerate growth in March 2018, Lucey announced a joint venture between M3 and The Partnership, which led to the full acquisition of the Partnership in November 2018.
Amanda has extensive marketing experience including consulting roles with the Georgia Department of Labor and DeKalb Economic Development Authority. She has worked on several political campaigns and served as the marketing chair for various non-profit organizations.
Her background includes service as the Director of Communications and Public Relations for the Southeast United Dairy Industry Association, a marketing organization promoting milk and dairy products. She managed all marketing and communications efforts and was responsible for issues and crisis management, media training and developing marketing strategies.
She has held executive roles with both the U.K. and U.S. governments. She was the Vice Consul, Head of Political, Press and Public Affairs for the British Consulate General, in which she managed all media relations strategies and delivered the UK’s policy and public diplomacy priorities. She also served as a media correspondent and director of communications for the U.S. government and has extensive public affairs experience. Prior to working in D.C., Amanda worked for the Georgia General Assembly House of Representatives.
Amanda is an accomplished public speaker, business owner and volunteer. She is an active member of The Junior League of Atlanta and serves as the Chair of The Green Chamber of the South. Amanda lives in Vinings, Georgia.
Having had a seat at all sides of the table provides a unique perspective and understanding. Beginning his post-graduate career as a television and radio broadcast media buyer at Zenith Media, his clients included Lexus and Toyota. There the foundation and understanding of media buying, measurement and negotiation skills was honed. From there, as the lone seller in the Southeast region of sports radio sponsorships for Clear Channel, Doan had to meet and exceed his target goals while learning how to cultivate true relationships both internally and externally.
Doan left Clear Channel to begin an 11-year tenure with CSE, a sports and entertainment marketing agency. There he strategically positioned and managed Fortune 500 brands, including Aflac, AT&T and Southern Company across all facets of sponsorship and partnership marketing, revenue development, event planning and activation, social channel creation and media planning/buying. Additionally, Doan cultivated a deep understanding and expertise of how to deliver value by leading, listening and implementing organizational-wide collaboration, transparency and camaraderie by launching the Community Committee. This committee, which he chaired from 2014 to 2016, created volunteer opportunities around Atlanta for the employees. Doan’s campaigns and accounts won numerous awards during his tenure, including Aflac’s Color Carl’s Car initiative breaking records for philanthropic campaigns on Facebook supporting the Aflac Cancer Center through NASCAR driver Carl Edwards, as well as the Cynopsis Sports Awards honoring Southern Company’s sponsorship of the Payne Stewart Award.
In June 2016, Doan left CSE to lead the Sports and Corporate Alliances team at the American Cancer Society where he focused on fundraising initiatives and utilizing the Society’s marketing channels as assets for partner campaign’s across sports leagues, team properties and corporate partners. These partners included the National Football League (NFL), Coaches vs. Cancer, the Atlanta Braves, Major League Lacrosse (MLL), Minor League Baseball (MiLB), USA Track & Field, INFINITI, and the National Hockey League (NHL). With the NHL, the Society became the league’s new philanthropic partner for Hockey Fights Cancer by understanding the needs of the NHL and bringing the Canadian Cancer Society to the table, forming a continental wide mission and fundraising effort. Under Doan’s stewardship, Coaches vs. Cancer was also rebranded and launched through a cohesive media and influencer campaign with content, messaging and placement led and negotiated by Doan. The NFL relationship was also repositioned to focus on all cancers, not just breast cancer alone, and included the launch of The Defender, a co-branded, digital Cancer Assessment Tool, designed to help better align the work of the Society to fight all cancers.
After leaving the Society, Doan joined Adrenaline as Senior Vice President of Strategic Partnerships & Development in October 2018. There he led the development and growth of new accounts, assisted in launching the agency’s analytics division and created a proprietary scorecard to lead the strategic identification of new clients and partners. With respect to growth and management of accounts/campaigns, Doan oversaw and grew new client relationships that could be handed off to the Account Team once established, including Signal Financial Credit Union’s immersive mobile experience game, in collaboration with Helios Interactive.
Doan has a Master’s Degree in Education from Belmont University and graduated from the University of Tennessee-Knoxville with an Undergraduate Degree in Sport Management/Business. Originally from Memphis, Tennessee, he and his family reside in Tucker, GA with his wife of 15 years, Carla and their two daughters, Santana (12) and Ellie (7).
Executive Creative Director
With over 15 years of experience in advertising, Alex has helped build teams and cultivated talent in both global agencies and boutique shops.
He’s helped create award-winning campaigns all over the world from Toronto, Canada to Sao Paolo, Brazil. And along the way, worked on some of the biggest brands, including Google, ESPN, DirecTV, Coca-Cola, the NBA, and Chrysler.
Originally from Miami, Alex moved to Atlanta in 2013 in pursuit of quality fried chicken and four seasons.
He’s a Creative Director, copywriter, stand-up comedian, and fountain of useless pop culture trivia. But most recently, he’s played the role of dad, diaper genie, milk warmer-upper, and Disney Junior cartoon aficionado.
Executive Director of Digital & Development
As The Partnership’s Executive Director of Digital and Development, Jeremy Hill leads full-funnel omni-channel, digital marketing efforts for the agency’s broad portfolio of clients.
A well-versed storyteller in the body of an award-winning marketer, Jeremy has cemented a reputation as a digital fixer across a wide range of industries, including agriculture, architecture, consumer packaged goods, and media & entertainment. A journalist at heart, Jeremy enjoys identifying the “why?” aspect of strategy and the “how?” to support it tactically.
Jeremy maintains an always-on philosophy, but during downtime, he enjoys spending time outdoors with his wife Brooke and their three children.
Director of Operations
With five college degrees and three certifications under her belt, Dr. Marian Muldrow is a self-diagnosed lifelong student. She prides herself on learning by being both the student and the educator.
Not only can she discuss the ends and outs of early American literature and recite the poetry of Realist poets from modern American literature, she can diagram the toughest sentence structures, deconstruct both prose and poetry to create her own voice and research the annals of African American literary history to debate the literary merit of past and present Black scholars. This is attributed to her being a published poet and essayist in her own right.
When it comes to the work Marian does for The Partnership, she has close to two decades working in government and education and came to The Partnership with experience in supervising, budgeting, project management and the ability to handle day-to-day operations of small to mid-size organizations. She has brought various programs onboard including an internship program, community service, and professional development just to name a few.
With an eye for detail and organization, Marian will ensure the timeliness of project completion, enforce deadlines and keep the scope of work within the budget.
Outside of work, Marian has plans to visit all seven continents with the next stop being Africa. Travel, to Marian, is the passport to self-discovery, independence and understanding others through a fresh lens. Marian is committed to building partnerships at home, in her community, in her nation, and around the world. After all, she believes the world gets a little bit smaller the more of it we see.