Alex Martinez, Executive Creative Director

Meet Alex Martinez, The Partnership’s new Creative Director

With over 15 years of experience in advertising, Alex Martinez has helped build teams and cultivated talent in both global agencies and boutique shops.

Alex has helped create award-winning campaigns all over the world from Toronto, Canada to Sao Paolo, Brazil. And along the way, worked on some of the biggest brands, including Google, ESPN, DirecTV, Coca-Cola, the NBA, and Chrysler.

Originally from Miami, Alex moved to Atlanta in 2013 in pursuit of quality fried chicken and four seasons.

He’s a Creative Director, copywriter, stand-up comedian, and fountain of useless pop culture trivia. But most recently, he’s played the role of dad, diaper genie, milk warmer-upper, and Disney Junior cartoon aficionado.

We wanted a little more from Alex… so we hit him up with three tough (not really) questions:

What’s one of your favorite quotes?

“If you’re the smartest person in the room, you’re in the wrong room.” Not really sure who said it, but it’s one of those things you hear throughout your career and it’s so true. I love this because I try to surround myself with smart and accomplished people. The more I can learn from someone, the better I’ll become.

What television character do you identify with and why?

Vince Vaughn. Granted, he’s a movie star, but he usually plays the same type of character – a guy that everyone loves, a guy who works the room, disarms people with authenticity. Basically, he’s everyone’s best friend. That’s how I see myself, anyway (unless you ask people who hate me). He’s like the Mayor of social circles. That’s probably the best way to put it.

What celebrity would you most like to have drinks and a conversation with? Why?

Jerry Seinfeld. Sure, I’m not a superstar comedian worthy of an episode of his series, but I just love Comedians in Cars Getting Coffee. In fact, I’d like to play the Jerry role in this episode and have him as my special guest. Plus, I’ll pick out a car for him and I’d definitely go Porsche 911 Turbo. He’s a Porsche guy. So yeah, that’ll give me an excuse to drive a Porsche. Wait, I just turned this question into me driving around in a Porsche. So self-serving. Ok – Seinfeld because he’s a master craftsman, who’s been successful beyond imagination, and I’m sure he’s got the wisdom to share. From working a capacity crowd to dealing with material that fails, to handling the expectations and pressure of being on the biggest show in the country. I pick him because I could chat with him for hours… and because he’ll give me production money to rent a Porsche.


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