The Georgia Agriculture Commodity Commission for Milk has charged Atlanta-based marketing and communications agency The Partnership with spearheading its exciting dairy awareness program, Milk on My Mind.

Supported by Georgia dairy farm families, the Milk on My Mind initiative offers support programs in the areas of research, education and promotion to raise awareness of milk and dairy foods. Milk on My Mind works with community partners to help consumers know where their milk comes from and decrease the gap between the farm and the fridge.

Milk on My Mind is partnering with the Georgia Department of Agriculture’s Georgia Grown program and over 160 Kroger stores across the state as part of the “Milk Makes Amazing” promotion. This partnership with Kroger aims to educate consumers about the benefits and versatility of milk and dairy foods.

Guests shopping at Kroger locations across the state can expect to see Georgia Grown milk and dairy products showcased through in-store and digital advertising. The recipes and video walkthroughs from local chefs demonstrate easy dishes to entertain friends and family with Georgia Grown dairy products. The videos will appear on popular social media platforms under the tagline: “Milk Makes Amazing” (#MilkMakesAmazing).

For more information about the program, or to watch the videos and download the recipes, please visit milkonmymind.com.