The Partnership Announces Strategic Marketing Industry Veteran as Executive Vice President of Strategy and Business Development
Sela Missirian joins The Partnership, bringing 30 years of in-house marketing and agency consulting experience, specializing in business-to-business and business-to-consumer marketing.
The Partnership announces Sela Missirian has joined as executive vice president of strategy and business development. Missirian brings 30 years of in-house marketing and agency consulting experience to The Partnership. Her skills will help the agency and its marketing leaders achieve short-term and long-term business goals.
Experienced in B2B and B2C, Missirian specializes in brand development, digital strategies, integrated marketing, consultative selling and understanding how to grow customer bases through modern forms of engagement.
“The Partnership is one of Atlanta’s oldest marketing and communications agencies. In joining the company, I knew there was an opportunity to be a part of something great – helping to accelerate their 40-year legacy of connecting brands to consumers in relevant and creative ways,” said Missirian.
Missirian’s inquisitiveness and relationship building strengths allow her to quickly frame up a marketing challenge. Her insightfulness has resulted in successful engagements for Fortune 10 and small businesses alike, having partnered with top-tier clients such as Citrix, Piedmont Healthcare, SAP, Voya Financial, Purchasing Power and Equifax.
“Strategy development begins in the sales phase for any agency focused on solving a marketing problem and driving both the brand and the business forward,” said Missirian. “Strategy will be at the forefront and the core of who we are as we clearly define and set partner objectives and goals in an ever-changing context.”
As executive vice president of strategy and business development, Missirian’s role is crucial in increasing new and repeat business. She’ll focus heavily on acquiring new clients and establishing productive and profitable relationships with partners and organizations – providing strategic direction and leading all business development activities for The Partnership.