Meet Alex Martinez, The Partnership’s new Creative Director

With over 15 years of experience in advertising, Alex has helped build teams and cultivated talent...

Understanding the Americans with Disabilities Act (ADA)

Understanding the Americans with Disabilities Act (ADA) The Americans with Disabilities Act (ADA) was established in 1990 to ensure that people with disabilities have the same opportunities as everyone else. According to the United Spinal Association, one of the...

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Milk Makes Amazing

The Georgia Agriculture Commodity Commission for Milk has charged Atlanta-based marketing and communications agency The Partnership with spearheading its exciting dairy awareness program, Milk on My Mind. Supported by Georgia dairy farm families, the Milk on My Mind...

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The Value of Brand Belonging

The Value of Brand Belonging In an era of seemingly endless possibilities to connect with audiences, it’s easy for brands to be overwhelmed or just disappear. Should we be on every social media platform? Hop on every hashtag trend? Send out a weekly newsletter? Blog?...

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A TIME TO…

We Can Learn a Lot from Martin Luther King, Jr.’s Dream   Whether we can recite bits of the famous “I Have a Dream Speech” or simply understand the cultural and historical weight it carries, most Americans are familiar with the ideology of Dr. Martin Luther King, Jr....

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Five Marketing Tips We Can Learn from Zombies

It doesn’t seem like we can learn much from slow, undead creatures that stagger around looking to chomp down on human flesh. But, in our opinion, zombies are actually a prime example of how to improve your marketing techniques. 1. Don’t be too stiff....

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Lessons Agriculture Can Learn from the Ringling Brothers

146 years. Imagine being in business for more than a century, and then the tent folds.   Nostalgia was in full force last week as we heard about the closing of the Ringling Brothers Circus. Bedlam Farm put it best: “It’s more than a job. It is all they’ve known. These...

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