Friends, a volunteer group benefiting Children’s Healthcare of Atlanta (CHOA), recently tasked The Partnership with the website redesign of their Holiday Mailbox Brigade and Buy a Boo fundraising campaigns. With a focus on streamlined user experience, the refreshed...

There’s a picture of me from the 1980s – long legs in shorts, long hair, a look of determination on my face. I’m pulling a dairy calf on a halter, trying to get her to lead so we can be ready for the dairy show at the county fair. The picture was taken sometime in...

I sit before flowers hoping they will train me in the art of opening up. I stand on mountain tops believing that avalanches will teach me to let go. I know nothing, but I am here to learn. – Shane Koyczan When I was pregnant with my first child, I remember thinking...

This is one of the most common requests we receive, and the good news is we have made improvements for every site we have serviced.   Why Website Speed and Page Load Times Matter Site visitors want to start reading and experiencing web pages as fast as possible....

With over 15 years of experience in advertising, Alex Martinez has helped build teams and cultivated talent in both global agencies and boutique shops. Alex has helped create award-winning campaigns all over the world from Toronto, Canada to Sao Paolo, Brazil. And...

Understanding the Americans with Disabilities Act (ADA) The Americans with Disabilities Act (ADA) was established in 1990 to ensure that people with disabilities have the same opportunities as everyone else. According to the United Spinal Association, one of the...

The Georgia Agriculture Commodity Commission for Milk has charged Atlanta-based marketing and communications agency The Partnership with spearheading its exciting dairy awareness program, Milk on My Mind. Supported by Georgia dairy farm families, the Milk on My Mind...

The Value of Brand Belonging In an era of seemingly endless possibilities to connect with audiences, it’s easy for brands to be overwhelmed or just disappear. Should we be on every social media platform? Hop on every hashtag trend? Send out a weekly newsletter? Blog?...

We Can Learn a Lot from Martin Luther King, Jr.’s Dream   Whether we can recite bits of the famous “I Have a Dream Speech” or simply understand the cultural and historical weight it carries, most Americans are familiar with the ideology of Dr. Martin Luther King, Jr....