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How Can I Make My Website Faster?
This is one of the most common requests we receive, and the good news is we have made improvements for every site we have serviced. Why Website Speed and Page Load Times Matter Site visitors want to start reading and experiencing web pages as fast as possible....
Meet Alex Martinez, The Partnership’s new Creative Director
With over 15 years of experience in advertising, Alex Martinez has helped build teams and cultivated talent in both global agencies and boutique shops. Alex has helped create award-winning campaigns all over the world from Toronto, Canada to Sao Paolo, Brazil. And...
Understanding the Americans with Disabilities Act (ADA)
The Americans with Disabilities Act (ADA) was established in 1990 to ensure that people with disabilities have the same opportunities as everyone else. According to the United Spinal Association, one of the contributing drivers of the landmark law, the ADA gives...
The Partnership Spreaheads New Milk Makes Amazing Campaign
The Georgia Agriculture Commodity Commission for Milk has charged Atlanta-based marketing and communications agency The Partnership with spearheading its exciting dairy awareness program, Milk on My Mind. Supported by Georgia dairy farm families, the Milk on My Mind...
The Value of Brand Belonging
In an era of seemingly endless possibilities to connect with audiences, it’s easy for brands to be overwhelmed and miss the mark on creating belonging. We see it all the time: brands spread themselves thinly across every platform of engagement, sharing seemingly...
Revisiting King’s Famous Speech
We Can Learn a Lot from Martin Luther King, Jr.’s Dream Whether we can recite bits of the famous “I Have a Dream Speech” or simply understand the cultural and historical weight it carries, most Americans are familiar with the ideology of Dr. Martin Luther King, Jr....
Five Marketing Tips We Can Learn from Zombies
It doesn’t seem like we can learn much from slow, undead creatures that stagger around looking to chomp down on human flesh. But, in our opinion, zombies are actually a prime example of how to improve your marketing techniques. 1. Don’t be too stiff....
Lessons Agriculture Can Learn from the Ringling Brothers
146 years. Imagine being in business for more than a century, and then the tent folds. Nostalgia was in full force last week as we heard about the closing of the Ringling Brothers Circus. Bedlam Farm put it best: “It’s more than a job. It is all they’ve known. These...