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CENTENNIAL PARK DISTRICT
Creating an iconic entertainment district in Atlanta
THE STORY
The Centennial Park Branding Project involved breathing life into the Luckie Marietta district in downtown Atlanta. Luckie Marietta was a district in downtown Atlanta that wasn’t living up to the huge potential of the area or the swift evolution of Atlanta itself. It was time for a change. We took this dated district and breathed life into it with a brand developed to encompass the area’s renaissance.
THE SOLUTION
We named and crafted the new brand for the Centennial Park District, promoting it through a strong web presence, outdoor, traditional media and PR. The new brand has given Atlanta a central district that creates belonging and Centennial Park has seen a huge uptick in visits and tourism.
THE MARK
Typography and color are essential elements in the system, changing to highlight the variety of destinations within the district.
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Highlighting location was a major concern for the client, so the brand campaign utilized map pins that could be activated in a variety of ways to literally direct people to their destination.
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