Evolving a brand into a national player
Founded in 2004, Cheribundi produces the most powerful super fruit juices in the world. Their tart cherry juices are all natural, not from concentrate and provide incredible benefits. Crafted through a one-of-a-kind juicing process developed by scientists at Cornell University, Cheribundi has the highest antioxidant strength of any other super fruit juice. The brand has grown over the last decade and is now ready to compete with bigger brands in the category. They asked us to help evolve their brand and craft their story through creative services to be able to do just that.
The Partnership reviewed the entrepreneurs business plan and were hired to craft an identity that matched the companies ambition. Using the name of the distilleries location as the catalyst, the brand was designed around a nostalgia of Atlanta history in a way that appeals to modern generations. Walking distance to many popular bards and restaurants, the Old Fourth Ward district is a prime spot of collage students and young professionals alike.
THE MARK EVOLUTION
The first step in Cheribundi’s brand evolution was to simplify the logo and refine the brand elements to match with their new message. We then built out an asset library that included lifestyle shots of famed Gold Medalist Ally Raisman.
Creating belonging between the brand and consumer has vaulted Cheribundi onto a larger national stage. The belonging we’ve developed between client and agency has also created a deep level of trust that has allowed us to evolve packing design and product innovation along with the brand communication.
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