Cousins
Crafting a Brand That Has Staying Power.
Deliverables
Brand Strategy
Brand Story Messaging
Graphic systems
Digital
Traditional
Social Media Strategy
Social Media Content
The Story
Cousins is a legendary company in Atlanta that builds and manages class A office towers across America’s Sunbelt. They partnered with us when they realized that their brand just wasn’t living up to the high end and visible nature of the company. They needed a brand that would visually represent the company’s success and tell their unique story.
The Solution
We crafted a clean and elegant brand that could live up to the reputation of the company. We also told their story through traditional and digital mediums changing how the B2B world viewed the company. Their brand become a system that could be recognized with a glance, giving partners and customers a reason to feel like they belong.
A bold brand color and clean design visually evolve the Cousins brand to tell the high-end story it needs to tell.
In addition to displaying the buildings with photography, a series of visual elements helped add even more interest.
