We did a deep dive into past Rides To Remember events to learn what challenges we were facing. It was clear that our efforts needed to look beyond the event itself and focus on the inspiration gained from the children battling cancer. The solution, simply put, was “unity” and a clear message with a big heart that would create a sense of belonging with our audiences. We united charities, companies, groups and individuals of Atlanta in a way that revealed the power of their support for hundreds very brave kids.