RIDES 2 REMEMBER – FMOA

Partnering with Ferrari to fight childhood cancer

THE STORY

Ferrari of Atlanta’s signature event has helped children fighting cancer for more than a decade. After 11 years, however, event awareness and involvement was in decline. So, they asked us to reenergize Rides To Remember and give the event new life. We were tasked with increasing awareness, attendance, social interaction, and donations.

THE SOLUTION

We did a deep dive into past Rides To Remember events to learn what challenges we were facing. It was clear that our efforts needed to look beyond the event itself and focus on the inspiration gained from the children battling cancer. The solution, simply put, was “unity” and a clear message with a big heart that would create a sense of belonging with our audiences. We united charities, companies, groups and individuals of Atlanta in a way that revealed the power of their support for hundreds very brave kids.

Event communication drew more attention than ever before and the event itself became the largest and most successful one in long history of Rides to Remember.

We'd love to hear from you.

Looking for a new marketing partner? Let us know more about your goals and needs in the form below.

Thank you for subscribing.

Watch your inbox for more industry news and notes from The Partnership. Check out our latest blog for a sneak peek of things to come.

year of the pivot

The Year of The Pivot

When we kicked off 2020, we did so with goals in mind. Big ones. We wanted to grow. Grow as a team, grow our partner …

READ MORE