Grand Boulevard logo white


Unleashing an update with an array of digital tactics


For years, Grand Boulevard’s website had not changed. Finally, their out-of-date site was revamped with a fresh, modern look and responsive design. To get the word out and drive traffic to the new website, they asked The Partnership for help.​


We created a two-pronged approach. The first prong sent an eBlast to a loyal list of B2B and B2C email recipients. The second prong increased the reach to new customers with a social media contest designed to drive traffic to the new website in order to enter to win a shopping spree.​


The month-over-month increases were overwhelming:

  • 3rd Party conversations increased by 72.3%
  • Site traffic increased by 30%
  • Website traffic from social media increased 2,226.32%
  • Website traffic from eBlasts increased 91.73%
  • Facebook Engagement increased by 204.68%
  • Facebook Impressions increased by 523.82%
  • Facebook Reach increased by 485.61%
  • Twitter impressions increased by 384%

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The Partnership announces “A Celebration Creative Partnerships”

The Partnership launched its “A Celebration Creative Partnerships” initiative this past October, fueling support for the Atlanta creative community through collaborative efforts with Georgia State University and RE:Imagine (formerly RE:Imagine/ATL).​