Grand Boulevard logo white

GRAND BOULEVARD

Unleashing an update with an array of digital tactics

THE STORY

For years, Grand Boulevard’s website had not changed. Finally, their out-of-date site was revamped with a fresh, modern look and responsive design. To get the word out and drive traffic to the new website, they asked The Partnership for help.​

THE SOLUTION

We created a two-pronged approach. The first prong sent an eBlast to a loyal list of B2B and B2C email recipients. The second prong increased the reach to new customers with a social media contest designed to drive traffic to the new website in order to enter to win a shopping spree.​

THE RESULTS

The month-over-month increases were overwhelming:

  • 3rd Party conversations increased by 72.3%
  • Site traffic increased by 30%
  • Website traffic from social media increased 2,226.32%
  • Website traffic from eBlasts increased 91.73%
  • Facebook Engagement increased by 204.68%
  • Facebook Impressions increased by 523.82%
  • Facebook Reach increased by 485.61%
  • Twitter impressions increased by 384%

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