Skyview Atlanta logo white – The Partnership Atlanta


Offering a panoramic view of the latest downtown Atlanta attraction


To launch Atlanta’s newest attraction, a 200-foot Ferris wheel called SkyView Atlanta, The Partnership was asked to develop a comprehensive launch campaign – including a robust social media component. The goal was to create buzz around SkyView and gain new followers.


We developed a social media campaign utilizing all the major social media platforms. From sparking conversations on Facebook and Twitter to creating social media-driven promotions, this campaign encouraged visitors to post their time at SkyView on Instagram, where locals and tourist alike became part of the SkyView Atlanta experience.


• Facebook gained over 2,000 followers and SkyView was discussed in more than 4,900 conversations
• Images of SkyView were posted and shared by thousands each day on Instagram
• The SkyLuv Package Valentines Day promotion delivered over 65,000 impressions (resulting in a complete sellout of 148 packages)
• Twitter conversations trumped all social media engagements boasting 62% of all conversations.​

We'd love to hear from you.

Looking for a new marketing partner? Let us know more about your goals and needs in the form below.

Thank you for subscribing.

Watch your inbox for more industry news and notes from The Partnership. Check out our latest blog for a sneak peek of things to come.


The Partnership announces “A Celebration Creative Partnerships”

The Partnership launched its “A Celebration Creative Partnerships” initiative this past October, fueling support for the Atlanta creative community through collaborative efforts with Georgia State University and RE:Imagine (formerly RE:Imagine/ATL).​