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The Outlet Shoppes at Atlanta
Creating traffic for new outlets with end-to-end marketing efforts
THE STORY
The joint developers of The Outlet Shoppes at Atlanta, CBL and Horizon, needed us to create and launch the brand. However, being 30 miles north of Atlanta, a city saturated with malls and shopping centers, we knew we had to also make The Outlet Shoppes a destination.
THE SOLUTION
Along with creating the brand’s identity, look and feel, we created a highly efficient multimedia effort across paid, earned and owned media including broadcast, PR, social, digital, mobile and live events.
THE RESULTS
• Created $6.5M in earned media value
• Increased Facebook likes from 3k to 25k in just a few months
• 85% of the 120 stores reported results that exceeded expectations
• Opening weekend created a traffic jam extending onto I-575 causing police to reroute traffic for three days
