Coca-Cola Logo White

Coca-Cola Women of the Web

Leveraging social influencers to empower women entrepreneurs

THE STORY

Coca-Cola conceived a program to allow a number of influential female bloggers to see, up close and personal, exactly what Coke was doing to empower women in India through the 5by20 initiative designed to create global educational and economic programs for women. They asked The Partnership to help make it happen.​

THE SOLUTION

Our PR and social teams identified over 60 influential female bloggers and narrowed them down to the nine best using various analytics. From there, we provided ongoing strategic support for the week-long tour of India while tracking the real-time activity of the bloggers from Atlanta.

THE RESULTS

• Sparked 522 #5by20 conversations during the trip
• Reached an average of 461,311 users per day
• Created 1.3M daily impressions

We'd love to hear from you.

Looking for a new marketing partner? Let us know more about your goals and needs in the form below.

Thank you for subscribing.

Watch your inbox for more industry news and notes from The Partnership. Check out our latest blog for a sneak peek of things to come.

New WordPress Update is a Big Deal

New WordPress Update is a Big Deal

WordPress just recently dropped a major version upgrade with nearly 300 new features and advancements. WordPress 5.8, the second WordPress update in 2021, focuses on …

READ MORE