Coca-Cola conceived a program to allow a number of influential female bloggers to see, up close and personal, exactly what Coke was doing to empower women in India through the 5by20 initiative designed to create global educational and economic programs for women. They asked The Partnership to help make it happen.
THE SOLUTION
Our PR and social teams identified over 60 influential female bloggers and narrowed them down to the nine best using various analytics. From there, we provided ongoing strategic support for the week-long tour of India while tracking the real-time activity of the bloggers from Atlanta.
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THE RESULTS
• Sparked 522 #5by20 conversations during the trip • Reached an average of 461,311 users per day • Created 1.3M daily impressions
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