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Coca-Cola Women of the Web

Leveraging social influencers to empower women entrepreneurs

SERVICES

Digital Services
Strategic Planning
Public Relations

THE STORY

Coca-Cola conceived a program to allow a number of influential female bloggers to see, up close and personal, exactly what Coke was doing to empower women in India through the 5by20 initiative designed to create global educational and economic programs for women. They asked The Partnership to help make it happen.​

THE SOLUTION

Our PR and social teams identified over 60 influential female bloggers and narrowed them down to the nine best using various analytics. From there, we provided ongoing strategic support for the week-long tour of India while tracking the real-time activity of the bloggers from Atlanta.

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THE RESULTS

• Sparked 522 #5by20 conversations during the trip
• Reached an average of 461,311 users per day
• Created 1.3M daily impressions

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One of the best ways to increase your marketing impact is with a thoughtful and integrated PR effort. PR will put consistent messaging into credible, multiplying hands and then nurture those relationships for positive brand building.

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