In the evolving landscape of collegiate sports, Name, Image, and Likeness (NIL) marketing has emerged as a powerful tool for brand growth.
Our agency has been at the forefront of NIL marketing, helping small businesses leverage athlete endorsements to connect with new audiences and drive engagement.
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NIL Marketing Strategies
For Small Businesses
In the evolving landscape of collegiate sports, Name, Image, and Likeness (NIL) marketing has emerged as a powerful tool for brand growth. Our agency has been at the forefront of NIL marketing, helping small businesses leverage athlete endorsements to connect with new audiences and drive engagement.
Ready to Elevate Your NIL Marketing?
Get insights on how to start and optimize your NIL strategy with our Digital Marketing Toolkit.
by the
NIL by the numbers at The
Partnership
Milk Delivers
Integrated Marketing with NIL Influencers
The Milk Bowl
Hydration and Strength: Promoting Milk’s Benefits with NIL influencers
NIL by the numbers
Milk Delivers
The Milk Bowl
Hydration and Strength: Promoting Milk’s Benefits with NIL influencers
Why Choose Us for Your NIL Marketing Needs?
As one of the first agencies in Georgia to integrate NIL deals, we’ve developed a comprehensive approach that ensures successful outcomes. We understand that NIL partnerships are more than just endorsements—they’re about creating genuine connections between athletes and your brand. Here’s how we do it:
Strategic Talent Selection
We match your brand with athletes whose values and audience align with your goals, optimizing athlete branding and endorsements.
Creative Campaign Development
Our team crafts engaging content that resonates with your target audience, leveraging the authentic voice of athletes through social media marketing and influencer marketing in sports.
Comprehensive Metrics Tracking
We provide detailed analytics to measure the success of your NIL campaigns, from social media engagement to overall brand lift, ensuring high ROI in NIL marketing.
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Proven Success Stories
Milk
Delivers
Integrated Marketing with NIL influencers
Click to Learn MoreThe Milk Bowl
Hydration and Strength: Promoting Milk’s Benefits with NIL influencers
Click to Learn MoreFriendly Competition with NIL Influencers
Click to Learn More"You’re Gonna Need Milk for That" Campaign
Our collaboration with The Dairy Alliance (TDA) and the Georgia Agriculture Commodity Commission for Milk (GAACCM) on the “You’re Gonna Need Milk for That campaign showcases our expertise in NIL marketing. The project aimed to promote the benefits of dairy through influencer marketing, leveraging the power of Georgia college football athletes Jordan Davis, Nolan Smith, and Nakobe Dean.
By creating a localized version of MilkPEP’s national campaign, we engaged with fans of the University of Georgia (UGA) and expanded our reach through a strategic mix of social media posts, paid media, and creative content development. The results speak for themselves: over 3 million impressions, a 131% increase in website traffic, and a successful merchandise line supporting the Georgia Dairy Youth Foundation.
Our innovative approach not only highlighted the nutritional benefits of milk but also capitalized on the athletes’ authenticity to connect with the audience. The campaign’s success culminated in a sponsorship of the UGA spring “G-Day” game, further boosting visibility and engagement.
Read more about the “You’re Gonna Need Milk for That” Campaign
"Milk Bowl" Campaign
Read more about the “Milk Bowl” Campaign
The “Milk Bowl” campaign pitted SEC football rivals Joe Milton (quarterback) and Ladd McConkey (wide receiver) against one another to highlight milk’s strength-building protein and hydration benefits.
By tapping into the existing rivalry between the University of Georgia (UGA) and the University of Tennessee (UT), we created a compelling narrative that resonated with fans. Our multi-pronged approach included organic social media engagement, athlete influencers, digital out-of-home (OOH) advertising, Instagram ads, radio, local broadcasts, and streaming. This diverse media mix ensured robust coverage across all customer touchpoints.
The results were impressive: the campaign reached 3.4 million unique users, achieving almost 100% coverage within our target audience in Georgia and Tennessee. With 114 million impressions, 621k engagements, and 100% positive sentiment, the “Milk Bowl” campaign successfully highlighted milk’s unexpected benefits and connected with both household managers and younger audiences.
"Dunks on You" Campaign
The “Dunks on You” campaign featured Tennessee college basketball players Zakai Zeigler and Kendric Davis. This Twitter-driven campaign invited fans to participate in a virtual milk dunk contest during March Madness.
Leveraging the excitement of March Madness, we blended NIL talent with engaging social content targeted at Tennessee college basketball fans. Our vibrant and animated campaign encouraged users to tweet with the hashtag #DunksOnYou, fostering engagement and raising awareness about milk’s nutritional benefits. Despite the challenge of Zeigler’s unexpected injury, we quickly adapted the strategy to maintain momentum and support.
The results were outstanding: the campaign generated 10.9 million impressions, 108k Tweet engagements, and 99% positive sentiment. By effectively combining organic and paid social media efforts, we created a highly engaging and successful campaign that highlighted the benefits of milk to a wide audience.
Read more about the “Dunks on You” Campaign
"Milk Delivers" Campaign
The results were remarkable: 12 million total impressions, 8 million earned media impressions, and 83% positive sentiment. By engaging five college athletes and creating 45 pieces of content, the “Milk Delivers” campaign successfully captured the attention of sports media, young athletes, and Georgia sports fans. The campaign’s success was further amplified by strategic collaborations and a significant social media presence, trending #3 on Twitter.
Read more about the “Milk Delivers” Campaign
With years of experience and a track record of successful NIL campaigns, our agency is dedicated to helping brands harness the power of athlete endorsements. Learn more about our innovative approach to NIL monetization, NIL contracts, and NIL sponsorship opportunities, and how we can help you achieve your marketing goals.