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Leveraging a legacy with innovative fundraising campaigns

The Partner

The Partnership, a full-service healthcare marketing agency, collaborated with Children’s Healthcare of Atlanta, the leader in pediatric care in Georgia, spanning 20+ neighborhoods with three hospitals. As a not-for-profit organization, Children’s Healthcare relies on the generous support of donors to continue providing exceptional care and medical advancements to children across the Atlanta metropolitan area, Gwinnett, Cobb, and rural communities throughout Georgia.

Opportunity

The Children’s Foundation has a rich legacy of community-led holiday fundraising with their well-known campaigns like Buy a Boo and Mailbox Brigade. Campaigns rely on steadfast supporters to secure donations in exchange of Boo signs or mailbox wreaths. These emblems then spread awareness in a playful, community building way.

CHOA Heart Swap heart sign repeated as a graphic
Approach
Leveraging this legacy, The Partnership collaborated with Children’s to introduce a new holiday campaign known as the Heart Swap Campaign. This campaign runs throughout the month of February, raising funds for the Children’s Heart Center during American Heart Month. The Partnership assisted with naming and branding the campaign along with launching a state-of-the-art e-commerce platform focused on user experience from start to end.
 
When approaching a new brand or campaign, we like to introduce The Partnership’s proprietary brand framework initiated through an interactive workshop. This foundational tool is crucial for guiding future activity. This workshop is designed to listen well, provide advice and build a framework. Alongside this, we dive deeply into understanding our audience—whether customers or, in this case, donors—by leveraging community insights from our extensive data and prior engagements with Children’s, as well as from broader industry trends and insights.
CHOA Heart Swap social media post mock up on mobile phone with heart monitor graphic behind
CHOA Heart Swap social media post mock up on mobile phone with heart monitor graphic behind
CHOA Heart Swap social media post mock up on mobile phone with heart monitor graphic behind
Impact
CHOA Heart Swap a collage of four photos featuring the heart sign with children and families
CHOA Heart Swap color palatte

Moreover, under The Partnership’s stewardship, the Heart Swap Campaign has secured an additional $150,000 for Children’s, demonstrating our expertise in nonprofit marketing campaigns, donor engagement marketing, and digital fundraising strategies for pediatric health. Our innovative approach and unwavering commitment to excellence have not only propelled the campaign to new heights but also solidified its status as a cornerstone event in supporting pediatric cardiac programs while enhancing brand visibility for Children’s Healthcare of Atlanta.

CHOA Heart Swap donation meter gif

As The Partnership reflects on this journey, we take pride in our instrumental role in driving this campaign’s success with. The Heart Swap Campaign’s expansion and its significant contribution to pediatric healthcare stand as a powerful demonstration of our agency’s impact in translating charitable initiatives into tangible results. 

Your patients expect the best, and your brand should reflect that. From hospital networks and medical systems to private practices, The Partnership is a fully integrated PR, Marketing and Communication agency that works side‑by‑side with healthcare organizations in Atlanta, Tampa and Southwest Florida, to deliver comprehensive marketing strategies. Whether you’re launching a new service, managing a challenge, or looking to boost visibility, we’ll guide you every step of the way. Get in touch and let’s create a marketing plan that gets results.