Amanda is the CEO of The Partnership, Atlanta’s oldest privately held agency. The firm is a full-service marketing, branding and digital communications agency which has been recognized for excellence by AIGA, Addys, American Advertising Federation, CLIO Awards, Communication Arts, EFFIE Worldwide, New York Festivals, One Show, Radio Mercury, NY Art Director’s Club, the Sawyer Award, & US Film Festival.
She is an accomplished entrepreneur, founding Moxie Media and Marketing in 2012 (DBA M3 Effect). The company grew tremendously within its first five years, doubling growth in 2017. Making a strategic decision to accelerate growth in March 2018, Lucey announced a joint venture between M3 and The Partnership, which led to the full acquisition of the Partnership in November 2018.
Amanda has extensive marketing experience including consulting roles with the Georgia Department of Labor and DeKalb Economic Development Authority. She has worked on several political campaigns and served as the marketing chair for various non-profit organizations.
Her background includes service as the Director of Communications and Public Relations for the Southeast United Dairy Industry Association, a marketing organization promoting milk and dairy products. She managed all marketing and communications efforts and was responsible for issues and crisis management, media training and developing marketing strategies.
She has held executive roles with both the U.K. and U.S. governments. She was the Vice Consul, Head of Political, Press and Public Affairs for the British Consulate General, in which she managed all media relations strategies and delivered the UK’s policy and public diplomacy priorities. She also served as a media correspondent and director of communications for the U.S. government and has extensive public affairs experience. Prior to working in D.C., Amanda worked for the Georgia General Assembly House of Representatives.
Amanda is an accomplished public speaker, business owner and volunteer. She is an active member of The Junior League of Atlanta and serves as the Chair of The Green Chamber of the South. Amanda lives in Vinings, Georgia.