Comprehensive digital analytics enable businesses to measure the return on investment (ROI) of their marketing initiatives more accurately than ever.
Our partners at American Dairy Association Indiana sought to bring representatives from dairy organizations across America together at the Indy 500 in Speedway, Indiana.
Atlanta
2859 Paces Ferry Road, SE
Suite 500
Atlanta, GA 30339
404-880-0080
Naples
9123 Strada Place
Unit 7306
Naples, FL 34108
239-896-6121
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Rhea Zigmund brings experience helping organizations advance business objectives through strategic communications marketing.
She leads the delivery of integrated programs and projects, including strategy, planning, research, creative, internal and external communications, earned media, paid media, social media, celebrity and influencer partnerships, events and experiences, and measurement.
Prior to joining The Partnership, Rhea was Vice President at Edelman where she specialized in Healthcare and Business Transformation. She led large-scale communications marketing programs for national health organizations. She also supported partners through change and transformation, such as mergers and acquisitions, rebrands, repositionings, restructurings, and workforce challenges.
Rhea holds a Masters in Business Administration (MBA) from Georgia State University with a specialization in organizational management. She is a Prosci® Certified Change Practitioner. Originally from Kentucky, Rhea earned her Bachelor of Science in Integrated Strategic Communications from the University of Kentucky.
Living in Atlanta, GA with her husband and two dogs, Rhea spends her spare time exploring the city and working with her local foster care community.
Over the past 20 years, I’ve specialized in digital innovation within healthcare marketing, leading efforts to enhance web development and UX/UI design. My career highlights include spearheading significant projects such as the redevelopment and replatforming of the Naples Comprehensive Health (NCH) website—a six-month initiative involving a dynamic team of 16 professionals. Additionally, I managed the digital aspects of fundraising campaigns for the Children’s Healthcare of Atlanta Foundation and tackled crisis communications during hacking incidents at Northside Hospital.
I guide my teams with a philosophy centered on trust and transparency, creating an environment that encourages autonomy and bold ideas. This approach has been crucial in navigating the complex challenges of the healthcare sector and driving digital transformations that improve patient engagement and operational efficiency. As a storyteller and strategist, I am committed to leading digital service transformations and optimizing web experiences to foster growth and enhance user journeys in the healthcare industry.
Amanda has been a communications leader, providing strategic public relations, branding and corporate communications for over 20 years. She’s the CEO of The Partnership, Atlanta’s oldest privately held agency, and an accomplished entrepreneur, having first founded Moxie Media and Marketing in 2012 (DBA M3 Effect).
The company grew tremendously within its first five years, doubling growth in 2017. To accelerate growth in 2018, Amanda acquired The Partnership in 2018. Her goal? To make The Partnership one of the fastest-growing female-owned agencies in the Southeast and a top-10 advertising agency in Atlanta and Southwest Florida. Her passion is to engage and empower her team to produce the best possible product – work that makes an impact and drives results.
She has held executive roles in both the U.K. and U.S. governments, as well as the Southeast United Dairy Industry Association. She was the Vice Consul, Head of Political, Press and Public Affairs for the British Consulate General, in which she managed all media relations strategies and delivered the UK’s policy and public diplomacy priorities. She also served as a media correspondent and director of communications for the U.S. government and has extensive public affairs experience. Prior to working in D.C., Amanda worked for the Georgia General Assembly House of Representatives.
Amanda is an accomplished public speaker, business owner and volunteer. Her motto: be hungry, keep hustling, and stay humble.
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