Revving up support for kids battling cancer.
We’ve enjoyed working with Ferrari for decades, but managing their signature event Rides To Remember, where kids get to drive on the track, is easily our proudest accomplishment. After over a decade of fundraising for the fight against childhood cancer, public awareness and involvement in Rides To Remember was unfortunately in decline—so we were tasked with reenergizing the event from top to bottom to increase awareness, attendance, social interaction, and donations.
How we floored it.
We handled everything: all the public relations efforts, branding, a campaign, an ecommerce website for fundraising, in-house video production. We looked beyond the mechanics of the event itself and found the heart of the campaign in the inspiring stories of these kids and their fight against cancer—which, in turn, united charities, companies, groups, and individuals in Atlanta to come out and show their support. Event communication drew more attention than ever before, and this iteration was the largest and most successful in Rides to Remember history.
