There’s plenty of benefits to integrated services: only one partner to high-five (efficient!), fewer meetings (clear your calendar), cost reduction (dollar, dollar bills, y’all), customer journey alignment (no backseat drivers getting your customers lost), holistic analytics (we have a proprietary tool for that). And those are just a few!
It’s not about putting your brand everywhere, it’s about putting your brand everywhere that counts—through creative content that pushes the envelope and a channel mix that just makes sense. Wherever your audience is, we’ll make sure you’re there, too.
It’s important to have a clear vision of what you want to achieve. The Partnership helps determine the strategic direction of your company, before setting achievable goals that align all aspects of your marketing communications.
Social media is the communications front line where companies and their audience freely interact. The Partnership devises creative strategies that get your brand noticed—using visuals and language your customers understand.
Maximizing engagement while ensuring ROI is both a science and an art. Experienced professionals determine the “where,” “when,” and “how” for specific media channels and platforms to help you achieve your goals.
The broad variety of channels and platforms where potential customers can connect with your brand presents a unique challenge to any business looking to make an impact. Our team can deliver a unified, branded experience no matter the medium.
The Partnership's creative department have years of experience in developing visual tone and bringing concepts to life, with stunning advertisements that appeal to your audience and connect on an emotional level.
We synthesize everything that exemplifies your brand into coherent, strong, and strategically driven messaging that drives engagement on any platform.
Collaborating with influencers, The Partnership creates long-term connections for partners which result in seamless integrations and word-of-mouth buzz.
Our expert team tailors our approach through focused, intentional collaboration and in-depth analysis to deliver the right solution at the right time.
From brochures to flyers to speeches, our team can handle it all. Let us help you get the word out.
We'll meet with you and your key stakeholders to ask questions, gain insight, and discover together how we can support your brand best.
We can handle every aspect of your brand identity—down to the name.
One of the most powerful tools a brand can have is a solid reputation. We’ll amplify the powerful stories you have to tell, strike the perfect balance between promoting and protecting your brand, and ensure that when the spotlight arrives, you’ll be ready for it.
Sometimes the best way to get the message across is for people to hear it straight from the source. We are well-versed in identifying, planning, and producing opportunities for brand leaders to present their expertise in the forums that speak directly to targeted industries and audiences.
The Partnership has an ever-expanding database of media contacts, from journalists and reporters to bloggers, influencers and more. We regularly make use of this network to help enhance partner images and to tell their stories.
How an individual interacts with the media plays a substantial role in the success of any encounter. Through specialized training, The Partnership assists and prepares individuals to predict questions, avoid common traps, and deliver messaging with confidence.
Emergencies can happen at any moment. Leveraging a rich history of planning and managing crisis situations for our partners, our team understands how to navigate your immediate concerns, helping to ensure company messages are transmitted effectively.
The Partnership specializes in the distribution of news to journalists and editorial offices in print, industrial, and online media. Drawing on our database of media professionals, we’re able to find the most suitable outlets for partner needs.
Any company or individual in the public eye succeeds on the strength of their reputation. When a crisis arises, it can cause lasting damage unless swiftly and expertly dealt with.
By building mutually beneficial relationships with organizations, stakeholders, and the general public, The Partnership’s public relations and communications services protect and enhance your reputation.
The Partnership crafts official releases that clearly outline breaking news and support our partners’ image. These releases are distributed through complex media channels and platforms, benefiting our partners.
Using best-in-class software, we collect and analyze mentions of your brand on social media. This allows our team to discover trends, take advantage of opportunities, increase engagement, and respond quickly where necessary.
We'll help you discover how your brand is discussed, celebrated, and critiqued in the public eye through careful examination of online discourse.
Our team works collaboratively with a network of cultivated and proven media contacts in Atlanta and beyond, securing timely and impactful media coverage for partners.
Whether you just want to refresh your digital presence, or you’re in need of a complete website overhaul, we’re ready to give you the tools and digital properties your brand needs to thrive in an increasingly online world.
Climbing to the top of the organic search results takes a structured approach that combines in-depth technical understanding and high-quality content. Benefit from strategies that leverage the best of both to boost your visibility.
The look, feel, and functionality of your website or landing page plays a vital role in how potential customers perceive and interact with you. Our team collaborates with you to put together your digital presence before skillfully bringing your vision to life.
Understanding where you are is the only way to get where you want to be. The Partnership’s diligent professionals excel in measuring your current performance and leveraging insights to achieve set objectives and boost your bottom line.
Your users can tell when something's off, without knowing exactly what it is. The Partnership’s UX experts create seamless digital experiences that guide customers to strategically placed locations and inspire them to take action.
Social media is the communications front line where companies and their audience freely interact. The Partnership devises creative strategies that get your brand noticed–using visuals and language your customers understand.
Email marketing remains one of the most effective ways to reach, nurture, and convert leads or customers. The Partnership creates authentic email campaigns that harness the best of automation and personalization to connect with your target audience.
Whether all you need is a refresh or you're looking to overhaul your entire brand identity, our experienced development team is ready to take on any challenge.
Your website is the most important sales platform you have, and you can’t afford to take risks with it. Rest easy knowing it is always fully optimized, high-performant, and hosted in a safe environment.
Atlanta
2859 Paces Ferry Road, SE
Suite 500
Atlanta, GA 30339
404-880-0080
Naples
9123 Strada Place
Unit 7306
Naples, FL 34108
239-896-6121
Copyright © 2024 The Partnership. All rights reserved.
Rhea Zigmund brings experience helping organizations advance business objectives through strategic communications marketing.
She leads the delivery of integrated programs and projects, including strategy, planning, research, creative, internal and external communications, earned media, paid media, social media, celebrity and influencer partnerships, events and experiences, and measurement.
Prior to joining The Partnership, Rhea was Vice President at Edelman where she specialized in Healthcare and Business Transformation. She led large-scale communications marketing programs for national health organizations. She also supported partners through change and transformation, such as mergers and acquisitions, rebrands, repositionings, restructurings, and workforce challenges.
Rhea holds a Masters in Business Administration (MBA) from Georgia State University with a specialization in organizational management. She is a Prosci® Certified Change Practitioner. Originally from Kentucky, Rhea earned her Bachelor of Science in Integrated Strategic Communications from the University of Kentucky.
Living in Atlanta, GA with her husband and two dogs, Rhea spends her spare time exploring the city and working with her local foster care community.
Over the past 20 years, I’ve specialized in digital innovation within healthcare marketing, leading efforts to enhance web development and UX/UI design. My career highlights include spearheading significant projects such as the redevelopment and replatforming of the Naples Comprehensive Health (NCH) website—a six-month initiative involving a dynamic team of 16 professionals. Additionally, I managed the digital aspects of fundraising campaigns for the Children’s Healthcare of Atlanta Foundation and tackled crisis communications during hacking incidents at Northside Hospital.
I guide my teams with a philosophy centered on trust and transparency, creating an environment that encourages autonomy and bold ideas. This approach has been crucial in navigating the complex challenges of the healthcare sector and driving digital transformations that improve patient engagement and operational efficiency. As a storyteller and strategist, I am committed to leading digital service transformations and optimizing web experiences to foster growth and enhance user journeys in the healthcare industry.
Amanda has been a communications leader, providing strategic public relations, branding and corporate communications for over 20 years. She’s the CEO of The Partnership, Atlanta’s oldest privately held agency, and an accomplished entrepreneur, having first founded Moxie Media and Marketing in 2012 (DBA M3 Effect).
The company grew tremendously within its first five years, doubling growth in 2017. To accelerate growth in 2018, Amanda acquired The Partnership in 2018. Her goal? To make The Partnership one of the fastest-growing female-owned agencies in the Southeast and a top-10 advertising agency in Atlanta and Southwest Florida. Her passion is to engage and empower her team to produce the best possible product – work that makes an impact and drives results.
She has held executive roles in both the U.K. and U.S. governments, as well as the Southeast United Dairy Industry Association. She was the Vice Consul, Head of Political, Press and Public Affairs for the British Consulate General, in which she managed all media relations strategies and delivered the UK’s policy and public diplomacy priorities. She also served as a media correspondent and director of communications for the U.S. government and has extensive public affairs experience. Prior to working in D.C., Amanda worked for the Georgia General Assembly House of Representatives.
Amanda is an accomplished public speaker, business owner and volunteer. Her motto: be hungry, keep hustling, and stay humble.
Start the conversation below to partner with us!