We’re pleased to share that The Partnership has secured a new three-year contract with the State Road and Tollway Authority (SRTA) as their Marketing and PR agency of record. This engagement marks the continuation of a valued relationship focused on advancing innovative mobility solutions that keep Georgia moving efficiently.
A Long-Standing Partnership Rooted in Expertise
The Partnership had previously been involved with SRTA and the landmark program known as Peach Pass, which was crucial in establishing and promoting the brand from its inception. Our team created the original logo, visual identity, and strategic messaging, “Keep Moving,” which have become synonymous with efficient travel on Georgia’s express lanes.
SRTA oversees multiple initiatives that are central to Georgia’s transportation landscape, including the Georgia Transportation Infrastructure Bank (GTIB), Peach Pass, and the Georgia Express Lanes. As SRTA expanded the Peach Pass lanes, The Partnership crafted marketing strategies to educate both current and potential new users on the benefits of these express lanes, particularly in high-traffic corridors like the Northwest Corridor, I-75 South, and the I-85/I-85 Extension. Through our efforts, we’ve highlighted the ease, time-savings, and reliability that Peach Pass brings to Georgia’s drivers.
Strategic Collaboration with Jones Worley
In this initiative, The Partnership is collaborating with Jones Worley, a nationally recognized, Atlanta-based agency with deep expertise in the transit sector. Together, these two powerhouse, women-owned agencies will deliver cohesive, integrated communication strategies that amplify Peach Pass’s message statewide, embracing both multicultural and multi-generational perspectives.
Looking Ahead with Confidence
As Atlanta’s oldest privately held marketing and communications agency, The Partnership has a longstanding commitment to delivering strategic, results-driven solutions. Our proprietary data analytics platform, Partnership360, will play a vital role in providing Peach Pass with actionable insights that help shape its approach to Georgia’s evolving transportation needs.
Amanda Lucey, our CEO, adds, “At The Partnership, we are dedicated to delivering solutions that drive real results for our clients. Peach Pass has been a valued partner over the years, and we’re thrilled to continue our journey together, helping them connect Georgians to what matters most. Our partnership, from the initial branding to our latest campaign, reflects our commitment to innovation and excellence.”
We’re honored to continue our work with Peach Pass and are excited to drive new initiatives that will serve the people of Georgia.
